How tech will reshape marketing: Ad Age Future of Advertising 2030
Ad Age Insider23 Sep 2025

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how marketers can strategize for the industry's AI future.

This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through September 26, get the best deal yet on an Ad Age All Access subscription.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age's Future of Advertising 2030 package

~How AI will impact creativity

~Building a 2030-ready tech stack

~The changing role of agencies in the AI future

~5 things to do to get ready for 2030

~The future of social media and influencer

~How shopping will be different in 2030

Episoder(190)

Bill Koenigsberg, founder and CEO, Horizon Media

Bill Koenigsberg, founder and CEO, Horizon Media

The founder of the world's largest privately held media company joins us to look back on a career that flourished along with the rise of the modern media agency era. We talk about the explosion of dat...

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Louisa Wong, COO, Carat

Louisa Wong, COO, Carat

For the first decade of her career, Louisa Wong worked at pioneering digital media outlets in the U.K., starting with CNET and then Skye. Today, as the chief operating officer at Carat, Dentsu Aegis N...

14 Feb 202036min

Martin Sorrell, S4 Capital

Martin Sorrell, S4 Capital

Today's guest needs no introduction. And yet, over the past 21 months, the financial wizard who built WPP into the world's largest advertising holding company has been busy reintroducing himself as th...

6 Feb 202057min

Jeff Goodby and Rich Silverstein,  founders of Goodby Silverstein & Partners

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infa...

30 Jan 202040min

Amy Astley, editor-in-chief, Architectural Digest

Amy Astley, editor-in-chief, Architectural Digest

In 2016 Astley, a Condé Nast lifer, inherited a stodgy brand and was tasked with brining a fresh voice and new vision to it. Architectural Digest, which turns 100 this month, had hardly any digital pr...

21 Jan 202035min

Mark Read, CEO/executive director, WPP

Mark Read, CEO/executive director, WPP

In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than ...

13 Jan 202045min

Wyclef Jean

Wyclef Jean

The founding Fugee has in recent years become a fixture at CES and at Cannes Lions, where he will be the president of the music jury this year. Here, he describes what brands can better understand abo...

6 Jan 202057min

David Droga (Repeat)

David Droga (Repeat)

The industry's collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives,...

26 Des 201927min

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