Adtech Unfiltered23 Sep 2025

The Age of the Savvy Media Buyer (with Darrick Li)

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention. This episode also explores key trends in retail media, CTV and cross-platform measurement, as well as how AI is helping teams unlock insights and accelerate strategy in an increasingly complex ecosystem.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(68)

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Jun 201954s

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in...

21 Mai 201957min

Inevitable Automation in Advertising (with Shawn Riegsecker)

This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's ...

30 Apr 201925min