Future-proof your marketing career: Ad Age Future of Advertising 2030
Ad Age Insider26 Sep 2025

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy.

This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through Sept. 26, get the best deal yet on an Ad Age All Access subscription.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age's Future of Advertising 2030 package

~The CMO job in 2030

~The evolution of entry-level skillsets

~How to incorporate AI into your work

~Inside the 2030 ad agency

~2030 readiness checklist

~The future of creativity

Episoder(190)

Andrew Robertson, CEO, BBDO Worldwide

Andrew Robertson, CEO, BBDO Worldwide

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Terence Kawaja, CEO, Luma Partners

Terence Kawaja, CEO, Luma Partners

In a conversation that ranges from the upcoming streaming wars to the ongoing direct-to-consumer trend to a look ahead at next month's CES, Terence Kawaja gives a general sense of the state of things ...

5 Des 201942min

David-Michel Davies, CEO, the Webby Awards

David-Michel Davies, CEO, the Webby Awards

Now in their 24th year, the Webbys are currently accepting submissions for what's been called the Oscars of the internet. Joining the podcast today is David-Michel Davies, the CEO of the Webbys, prese...

27 Nov 201939min

Live from Ad Age: Next

Live from Ad Age: Next

Last week in New York, Ad Age brought together executives from some of the best media brands in the world to explore the industry's challenges and, more interesting, opportunities. This podcast is a l...

21 Nov 201935min

David Angelo, co-founder, David & Goliath

David Angelo, co-founder, David & Goliath

David & Goliath founder David Angelo looks back at a three decade career that started as a junior art director at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners. We talk ab...

11 Nov 201936min

Jarrod Dicker, vp commercial technology and development, Washington Post

Jarrod Dicker, vp commercial technology and development, Washington Post

In a space where the word "innovation" gets tossed around a lot, Jarrod Dicker seems to actually be building a better mousetrap. Dicker's remit is to make advertising, subscriptions and technology bet...

1 Nov 201948min

Paul Woolmington, CEO, Canvas

Paul Woolmington, CEO, Canvas

A three-time entrepreneur, Paul Woolmington is the founding CEO of media agency Canvas Worldwide and a keen observer of the marketing landscape. He is a former vet of holding companies IPG and WPP, fo...

24 Okt 201944min

Jessica Pels, editor-in-chief, Cosmopolitan

Jessica Pels, editor-in-chief, Cosmopolitan

In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue p...

17 Okt 201936min

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