Future-proof your marketing career: Ad Age Future of Advertising 2030
Ad Age Insider26 Sep 2025

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy.

This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through Sept. 26, get the best deal yet on an Ad Age All Access subscription.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age's Future of Advertising 2030 package

~The CMO job in 2030

~The evolution of entry-level skillsets

~How to incorporate AI into your work

~Inside the 2030 ad agency

~2030 readiness checklist

~The future of creativity

Episoder(189)

Lindsey Slaby, founder, Sunday Dinner

Lindsey Slaby, founder, Sunday Dinner

Lindsey Slaby is a one woman three ring circus: In one ring is her brand consultancy, Sunday Dinner, which coaches clients through various stages of organizational transformation. The second ring is n...

1 Aug 201941min

Laurent Ezekiel, chief marketing and growth officer, WPP

Laurent Ezekiel, chief marketing and growth officer, WPP

Laurent Ezekiel has his work cut out for him: The Publicis vet joined WPP in May to serve as its first CMO and growth officer. It's a new position at the world's largest advertising holding company, w...

25 Jul 201935min

David Fischer, CEO and publisher, Highsnobiety

David Fischer, CEO and publisher, Highsnobiety

David Fischer started Highsnobiety in 2005 as personal blog dedicated to his passion for sneaker culture and fashion. Today it is a multi-pronged media brand, a magazine that prints twice a year and a...

18 Jul 201938min

Rob Reilly, Global Creative Chairman, McCann Worldgroup

Rob Reilly, Global Creative Chairman, McCann Worldgroup

In an industry with no shortage of Negative Nancies, Rob Reilly is a perpetual, evangelical optimist. But he wasn't always: He once had an employer require him to take a year's worth of classes to lea...

11 Jul 201944min

Richard Edelman, president and CEO, Edelman

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway...

3 Jul 201934min

Bradley Johnson, director of data analytics, Ad Age Datacenter

Bradley Johnson, director of data analytics, Ad Age Datacenter

If you want to see what's driving ad spending, just look for the net gains. Bradley Johnson joins us to break down the most interesting findings in our annual Leading National Advertisers report, out ...

28 Jun 201932min

Nick Kelly, Anheuser-Busch

Nick Kelly, Anheuser-Busch

What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change me...

21 Jun 201926min

Avi Dan, CEO, Avidan Strategies

Avi Dan, CEO, Avidan Strategies

An advertising vet who started his own search consultancy in 2007 Avi Dan brings with him close to 4 decades of experience. As the rest of the agency world packs for Cannes, he breaks down how the fes...

13 Jun 201945min

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