Future-proof your marketing career: Ad Age Future of Advertising 2030
Ad Age Insider26 Sep 2025

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy.

This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through Sept. 26, get the best deal yet on an Ad Age All Access subscription.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age's Future of Advertising 2030 package

~The CMO job in 2030

~The evolution of entry-level skillsets

~How to incorporate AI into your work

~Inside the 2030 ad agency

~2030 readiness checklist

~The future of creativity

Episoder(190)

Sebastian Tomich, global head of advertising, New York Times

Sebastian Tomich, global head of advertising, New York Times

In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new...

14 Mar 201943min

Marketer's Brief

Marketer's Brief

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...

12 Mar 201927min

Ryan Ford, Chief Creative Officer and EVP, Cashmere

Ryan Ford, Chief Creative Officer and EVP, Cashmere

The brand wizards behind Snoop Dogg's career, Cashmere has done work on "Black Panther," "Get Out," "Atlanta" and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, an...

7 Mar 201943min

Marketer's Brief

Marketer's Brief

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...

4 Mar 201924min

Ben Lerer, CEO, Group Nine Media

Ben Lerer, CEO, Group Nine Media

Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, accord...

28 Feb 201951min

Bob Pittman, CEO, iHeartMedia

Bob Pittman, CEO, iHeartMedia

If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...

21 Feb 201943min

Tim Cadogan, CEO, OpenX

Tim Cadogan, CEO, OpenX

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing servic...

14 Feb 201938min

Marla Kaplowitz, president and CEO, 4A's

Marla Kaplowitz, president and CEO, 4A's

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions ab...

7 Feb 201931min

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