Future-proof your marketing career: Ad Age Future of Advertising 2030
Ad Age Insider26 Sep 2025

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy.

This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which includes insights across marketing, media, agencies and technology. Read more here, and subscribe to Ad Age All Access to read the full series, including deep reporting, exclusive data, expert insights and interactive elements. Through Sept. 26, get the best deal yet on an Ad Age All Access subscription.

Dig deeper on the topics mentioned in this week's episode:

~Read Ad Age's Future of Advertising 2030 package

~The CMO job in 2030

~The evolution of entry-level skillsets

~How to incorporate AI into your work

~Inside the 2030 ad agency

~2030 readiness checklist

~The future of creativity

Episoder(189)

Fresh Digital Group's Doug Robinson

Fresh Digital Group's Doug Robinson

Recent research has found that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That's a lot of skills. To help us break down what this all mean...

12 Jan 201835min

Quartz's Jay Lauf

Quartz's Jay Lauf

In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been "very deliberate" about never...

4 Jan 201842min

Rafat Ali

Rafat Ali

The co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through i...

29 Des 201732min

Dave Morgan

Dave Morgan

The Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency "existential" crisis -- and more.

18 Des 201740min

Wendy Clark and Ari Weiss

Wendy Clark and Ari Weiss

It's been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it's been just under one year since she brought on Ari Weiss...

8 Des 201755min

Adam Moss

Adam Moss

The New York Magazine editor is Ad Age's Editor of the Year — and the title he's edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time ...

3 Des 201741min

Michael Rothman

Michael Rothman

The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist's first business-side ...

22 Nov 201743min

Michael Kuntz

Michael Kuntz

The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett's local play, working with Facebook Instant Articles and Google AMP, USA...

10 Nov 201743min

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