The Cult Beauty Products Shaping History Since 2000
You Beauty29 Sep 2025

The Cult Beauty Products Shaping History Since 2000

History is written in lipstick, not ink! This week we chat to Mecca's Chief Purpose Officer, Lisa Keenan, about the Mecca Archive: a tribute to the women, products, and defining moments that have shaped beauty culture since the year 2000.

This archive isn't just about products; it's a living record of beauty's culture and its power of storytelling. They explore the most significant shifts of the last 25 years: the rise of wellness culture, the emergence of "skintelligence", the no-makeup makeup phenomenon and how social media helped consumers rewrite the beauty rulebook.

PRODUCTS MENTIONED:

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CREDITS:

Hosts: Kelly McCarren

Guest: Lisa Keenan, Mecca CPO

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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