Dark Patterns, Smart Glasses & SPF Fails

Dark Patterns, Smart Glasses & SPF Fails

In Episode 107 of This Week in Ecommerce, Mal and Alex tackle a chaotic week in retail, tech, and consumer trust.


From Meta’s live demo fail to another sunscreen brand getting caught with dodgy SPF claims, this episode dives into how trust, transparency, and timing are becoming critical differentiators for brands heading into Q4.


💣 Key Topics Covered:


  • 👓 Meta’s Ray-Ban smart glasses live demo fail

  • 🧴 Another sunscreen brand recalled for inaccurate SPF claims — is trust in new beauty brands eroding?

  • 👙 Nike x Skims finally launches… but the drop lands flat after months of delays and no real innovation

  • 💰 Are we already in a recession? Mal & Alex break down the economic signals and what it means for retail

  • 🧼 The rise of men’s grooming: Is male-focused beauty the next white space?

  • 🚨 Amazon fined $3.8B for misleading Prime signups — is it just the cost of doing business?

  • 🔒 Data protection, privacy, and why Shopify’s move to block address exports is a smart one


  • As always, the team brings insights, analysis, and a bit of banter to help you navigate the noisy retail news cycle.

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