Upfront and personal: The week's big TV takeaways
The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming l...
18 Mai 201842min
Ogilvy Worldwide CEO John Seifert
Earlier this year, John Seifert announced that Ogilvy would be undergoing a "refounding," which he dubbed the shop's "Next Chapter." A 39-year veteran of the legendary agency, Seifert joins us to talk...
17 Mai 201843min
Tim Leake, RPA
With giant clients like Honda and Farmer's insurance, independent, LA-based agency RPA punches above its weight. Tim Leake's mandate, when he joined the shop in 2014, was to nurture a culture of growt...
10 Mai 201838min
Bonnie Kintzer, Trusted Media Brands
When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially a...
3 Mai 201837min
Hanya Yanagihara, novelist and T Magazine editor
For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times' lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but ...
26 Apr 201840min
Intermarkets' Erik Requidan
Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And ...
19 Apr 201838min
Intel's Alyson Griffin
Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intell...
13 Apr 201833min
