Hanya Yanagihara, novelist and T Magazine editor
Ad Age Insider26 Apr 2018

Hanya Yanagihara, novelist and T Magazine editor

For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times' lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and yes the ads — so many ads — are still going strong. Hanya is also the author of the critically acclaimed 2015 novel A Little Life. Here, she discusses her tenure as T Magazine's editor one year in, fiction writing versus non-fiction editing, where the lush magazine fits in the broader New York Times ecosystem, and why — in an era when the Times is doubling down on digital — she herself doesn't tweet and has never been on Facebook.

Episoder(190)

Laura Hutfless, FlyteVu Agency

Laura Hutfless, FlyteVu Agency

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agenc...

31 Jan 201928min

Azania Andrews, Michelob Ultra

Azania Andrews, Michelob Ultra

Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch b...

29 Jan 201930min

Erika Nardini, CEO, Barstool Sports

Erika Nardini, CEO, Barstool Sports

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, ...

24 Jan 201940min

Keith Grossman, Bloomberg Media global chief revenue officer

Keith Grossman, Bloomberg Media global chief revenue officer

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on t...

17 Jan 201941min

Meg Goldthwaite, CMO, NPR

Meg Goldthwaite, CMO, NPR

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Jan 201929min

Shannon Simpson Jones and Yadira Harrison, co-founders, Verb

Shannon Simpson Jones and Yadira Harrison, co-founders, Verb

Launched in January, Verb is a hybrid shop that claims to have a new approach to the agency space. Verb boasts both traditional agency chops and consultancy offerings for both brands and other agencie...

20 Des 201833min

Ben Wiener, CEO, Wongdoody

Ben Wiener, CEO, Wongdoody

The Seattle-based creative shop Wongdoody (yes, that's its real name) celebrated its 25th anniversary this year — and as it did so, it was acquired by Indian tech giant Infosys, once known for offshor...

13 Des 201831min

Edward Felsenthal, CEO and Editor-in-Chief, Time magazine

Edward Felsenthal, CEO and Editor-in-Chief, Time magazine

Days after Salesforce co-founder Marc Benioff and his wife Lynne closed on their purchase of Time, the new owners gave its editor, Edward Felsenthal, the additional title of CEO. Felsenthal joins Ad L...

6 Des 201838min

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