Hanya Yanagihara, novelist and T Magazine editor
Ad Age Insider26 Apr 2018

Hanya Yanagihara, novelist and T Magazine editor

For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times' lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and yes the ads — so many ads — are still going strong. Hanya is also the author of the critically acclaimed 2015 novel A Little Life. Here, she discusses her tenure as T Magazine's editor one year in, fiction writing versus non-fiction editing, where the lush magazine fits in the broader New York Times ecosystem, and why — in an era when the Times is doubling down on digital — she herself doesn't tweet and has never been on Facebook.

Episoder(188)

Behind Calm's unexpected Election Night win

Behind Calm's unexpected Election Night win

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alert...

24 Nov 202028min

How Activision Blizzard found success amid a global pandemic

How Activision Blizzard found success amid a global pandemic

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esport...

19 Nov 202032min

How streaming news channels made their mark in the 2020 election

How streaming news channels made their mark in the 2020 election

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state...

12 Nov 202022min

How to not miss the mark in multicultural marketing

How to not miss the mark in multicultural marketing

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, ...

4 Nov 202043min

The state of the CMO

The state of the CMO

Lisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.

1 Okt 202031min

How a microbe from Yellowstone could shake up the food industry

How a microbe from Yellowstone could shake up the food industry

When Karuna Rawal got a call from a recruiter about a marketing gig at a startup using a microbe to make protein-packed, animal-free food, she was intrigued. The lifelong vegetarian joined the company...

24 Sep 202028min

LinkedIn's head of global sales on the early pandemic ad panic

LinkedIn's head of global sales on the early pandemic ad panic

Ad Age spoke with Penry Price, LinkedIn's VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors l...

10 Sep 202033min

Omnicom Media Group CEO on how covid has changed the ad landscape

Omnicom Media Group CEO on how covid has changed the ad landscape

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the i...

27 Aug 202026min

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