Bonnie Kintzer, Trusted Media Brands
Ad Age Insider3 Mai 2018

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader's Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company's digital play across all of its titles.

Episoder(190)

Barak Moffit, Universal Music Group

Barak Moffit, Universal Music Group

A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be ...

10 Okt 201935min

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

It's been 15 years since "Super Size Me" came out. Today Spurlock is back with a sequel. With "Super Size Me 2: Holy Chicken" Spurlock asks whether fast food has gotten any healthier in the intervenin...

3 Okt 201942min

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became i...

26 Sep 201935min

Jen Wong, COO, reddit

Jen Wong, COO, reddit

Reddit is on a roll. The self-styled "front page of the internet" is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to eMarketer. This grow...

19 Sep 201936min

Andrew Essex, co-founder and CEO, Plan A

Andrew Essex, co-founder and CEO, Plan A

What do you do after writing a book called "The End of Advertising?" If you're Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditiona...

12 Sep 201923min

Ad lawyer Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz

Ad lawyer Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz

With a trade war brewing, there's a lot more focus on products Made in the USA—but don't believe everything you see. There are some cases of marketers blurring the lines when it comes to products actu...

6 Sep 201922min

Why Ryan Kutscher joined the circus

Why Ryan Kutscher joined the circus

Ryan Kutscher may have been a noted chef if he didn't decide to go into advertising. Today he is chief creative officer and founder of Circus Maximus, a New York shop which has won its fair share of A...

23 Aug 201946min

Kai Devereaux Lawson, advocate, agitator and associate operations director at Essence

Kai Devereaux Lawson, advocate, agitator and associate operations director at Essence

An associate operations director at the GroupM shop Essence by day, Lawson writes and podcasts extensively and candidly about diversity and inclusion issues on the side—on the Mixed Company podcast an...

16 Aug 201940min

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