Bonnie Kintzer, Trusted Media Brands
Ad Age Insider3 Mai 2018

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates — starting with the name. In addition to Reader's Digest, the company also publishes Taste of Home, Family Handyman and a number of other titles. Kintzer joins the Ad Lib podcast to explain how Reader's Digest, against all odds, has not only survived. but is thriving. A third of its 12 million monthly readers are millennials she says. She shares the strategy and tactics behind bringing Trusted Media Brands back from two bankruptcies, and the company's digital play across all of its titles.

Episoder(187)

Keith Grossman, Bloomberg Media global chief revenue officer

Keith Grossman, Bloomberg Media global chief revenue officer

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on t...

17 Jan 201941min

Meg Goldthwaite, CMO, NPR

Meg Goldthwaite, CMO, NPR

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Jan 201929min

Shannon Simpson Jones and Yadira Harrison, co-founders, Verb

Shannon Simpson Jones and Yadira Harrison, co-founders, Verb

Launched in January, Verb is a hybrid shop that claims to have a new approach to the agency space. Verb boasts both traditional agency chops and consultancy offerings for both brands and other agencie...

20 Des 201833min

Ben Wiener, CEO, Wongdoody

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The Seattle-based creative shop Wongdoody (yes, that's its real name) celebrated its 25th anniversary this year — and as it did so, it was acquired by Indian tech giant Infosys, once known for offshor...

13 Des 201831min

Edward Felsenthal, CEO and Editor-in-Chief, Time magazine

Edward Felsenthal, CEO and Editor-in-Chief, Time magazine

Days after Salesforce co-founder Marc Benioff and his wife Lynne closed on their purchase of Time, the new owners gave its editor, Edward Felsenthal, the additional title of CEO. Felsenthal joins Ad L...

6 Des 201838min

Julio Bruno, CEO of Time Out Group

Julio Bruno, CEO of Time Out Group

In 2015, when Julio Bruno took over as the chief executive at Time Out, it was taking on heavy losses. An executive who had held senior positions at Diageo and TripAdvisor, Bruno saw an opportunity. N...

29 Nov 201832min

Karina Wilsher, Anomaly's next global CEO

Karina Wilsher, Anomaly's next global CEO

After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume...

20 Nov 201828min

Aaron Walton, co-founder, Walton Isaacson

Aaron Walton, co-founder, Walton Isaacson

The co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 — Pepsi specifically. As it happens Pepsi at the time was working with a singer by the name of Michae...

15 Nov 201846min

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