Andrew Swinand, Leo Burnett North America CEO
Ad Age Insider31 Mai 2018

Andrew Swinand, Leo Burnett North America CEO

When Andrew Swinand was tapped to be Leo Burnett's North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald's in September 2016 — and a few other accounts — the legendary creative shop had lost some of its luster. Swinand, who had most recently been at sister Publicis shop Starcom Mediavest, brought in a history of data and analytics to the role of burnishing Burnett. He joins us today to discuss all things Leo Burnett and Publicis, data and creativity, sitting out Cannes, consultancy creep and how an incident when he was an infantryman during the Gulf War helps inform him what's really important.

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Episoder(204)

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CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

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Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

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12 Jun 25min

Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane

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CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI

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22 Mai 12min

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15 Mai 29min

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1 Mai 26min

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