Mastercard CMO Raja Rajamannar
Ad Age Insider7 Jun 2018

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old "Priceless" campaign and increasing gender diversity at his company's ranks. We also talk about a recent Mastercard campaign that received a bit of social media backlash for promising to donate meals to starving children every time footballers Lionel Messi and Neymar Jr score a goal during the World Cup – an ad that the company ended up pulling.

Episoder(185)

Mark Read, CEO/executive director, WPP

Mark Read, CEO/executive director, WPP

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Wyclef Jean

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Andrew Robertson, CEO, BBDO Worldwide

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Terence Kawaja, CEO, Luma Partners

Terence Kawaja, CEO, Luma Partners

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5 Des 201942min

David-Michel Davies, CEO, the Webby Awards

David-Michel Davies, CEO, the Webby Awards

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27 Nov 201939min

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David Angelo, co-founder, David & Goliath

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