USA Today Network CRO Kevin Gentzel
Ad Age Insider16 Aug 2018

USA Today Network CRO Kevin Gentzel

A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has managed to do both. With 109 local papers scattered throughout the country, the newspaper company has certainly cobbled together scale. And the journalists on the ground are putting the lie to the idea of "fake news," picking up three Pulitzers for the network this year alone. Still, news is a tough business. And local news is even tougher. USA Today Network has seen continued growth in digital revenue, but not enough to offset declines in traditional advertising. Tasked with solving that riddle is Kevin Gentzel, who joins us on the podcast today.

Episoder(185)

Hungry Man Productions, Bryan Buckley

Hungry Man Productions, Bryan Buckley

Bryan Buckley has nearly 60 Super Bowl credits to his name, directing spots for a bevy of brands ranging from Monster.com and Cash4Gold to Coca-Cola and Bud Light. In this podcast, Buckley discusses w...

1 Feb 201853min

Avocados From Mexico's Kevin Hamilton

Avocados From Mexico's Kevin Hamilton

Kevin Hamilton has experienced first-hand the pressure to pull off a Super Bowl ad. As the senior director of marketing at Avocados From Mexico, Hamilton is charged with promoting the produce on TV's ...

31 Jan 201837min

Capitol Music Group's Brian Nolan

Capitol Music Group's Brian Nolan

Brian Nolan has a music fan's dream job. As the senior vice president of Capitol Records' in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-expo...

26 Jan 201835min

Havas' Harry Bernstein

Havas' Harry Bernstein

If you've spent any time in agency circles, you haven't seen a lot of people who look or talk like Harry. Tall, bearded, often tie-died and bolo tied, Bernstein, who goes by Harry Bee, is as apt to ta...

19 Jan 201834min

Fresh Digital Group's Doug Robinson

Fresh Digital Group's Doug Robinson

Recent research has found that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That's a lot of skills. To help us break down what this all mean...

12 Jan 201835min

Quartz's Jay Lauf

Quartz's Jay Lauf

In a note at the end of 2017, Quartz publisher Jay Lauf gave his thanks to readers and advertisers, making it a point of pride that the commercial team at Quartz had been "very deliberate" about never...

4 Jan 201842min

Rafat Ali

Rafat Ali

The co-founder and CEO of the travel media company Skift, Ali is a digital media veteran. We talk about his childhood in India and what made him want to get into media. He takes us on a tour through i...

29 Des 201732min

Dave Morgan

Dave Morgan

The Simulmedia CEO helps us make sense of the Disney-Fox deal, breaks down the state (and future) of addressable TV, explains the agency "existential" crisis -- and more.

18 Des 201740min

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