Keith Grossman, Bloomberg Media global chief revenue officer
Ad Age Insider17 Jan 2019

Keith Grossman, Bloomberg Media global chief revenue officer

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on the podcast is chief global revenue officer Keith Grossman, who breaks down why these are both the best of times and the worst of times to be in digital media -- and why there's never been a better moment to be a media brand that knows what it stands for.

Episoder(188)

Marketing a Mexican import

Marketing a Mexican import

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand's marketing overhaul, which includes a move away from boxing and into music. We break down the brew's "Mexico is ...

20 Aug 202038min

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for camp...

14 Aug 202032min

Defeating D.C. Council's ad and personal information tax

Defeating D.C. Council's ad and personal information tax

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of "personal information" propose...

6 Aug 202027min

Moving from CMO to CEO

Moving from CMO to CEO

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it's like moving i...

30 Jul 202032min

Marketing the (delayed) Olympics

Marketing the (delayed) Olympics

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were d...

23 Jul 202033min

The latest ad law news

The latest ad law news

Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new 'Made in the USA,' ad regulations and what to expect at the FTC if Democrats...

16 Jul 202035min

Mark Robinson

Mark Robinson

The author of "Black on Madison Avenue" talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.

10 Jul 202050min

Taking Latin-inspired creative to the mainstream

Taking Latin-inspired creative to the mainstream

Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls fo...

2 Jul 202040min

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