2367: Apps Flyer - Unlocking the Power of Mobile Marketing

2367: Apps Flyer - Unlocking the Power of Mobile Marketing

Join me in a conversation with Oren Kaniel, the CEO and co-founder of the successful Israeli mobile marketing measurement and experience platform, AppsFlyer. In this episode, Oren shares his journey of creating AppsFlyer, a unique technology that empowers brands to better understand their users and make informed decisions. Learn how AppsFlyer's independence and unbiased measurement approach has gained the trust of major players in the ecosystem, including Coca Cola, HBO, Walmart, and eBay.

Discover how AppsFlyer anticipated the mobile industry's transformative impact on our lives and the crucial role of analytics in mobile app marketing. Oren and our host, Neil, discuss the challenges posed by privacy changes and regulations on the digital ecosystem and how AppsFlyer is responding with privacy-preserving technology.

Explore the potential of AI as a game-changing technology and how AppsFlyer is working at the intersection of data privacy and AI to ensure consumer privacy and safety in the digital ecosystem. Hear about AppsFlyer's mission to provide privacy-preserving technologies and measurement solutions in the face of an ever-evolving industry.

In this conversation, Oren also shares insights from his blog and the influence of Tony Hsieh's book, "Delivering Happiness," on AppsFlyer's company culture. Don't miss this fascinating discussion with Oren Kaniel, the leader of a unicorn startup that has grown to a valuation of over $2 billion and is trusted by more than 12,000 brands worldwide.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(2000)

Zscaler's Ripple Effect Report Reveals The Cyber Resilience Gap

Zscaler's Ripple Effect Report Reveals The Cyber Resilience Gap

Are organizations investing enough in cybersecurity, or are they simply spending more money while falling further behind? In this episode of Tech Talks Daily, I speak with Martyn Ditchburn, CTO in Res...

3 Jun 23min

Outshift By Cisco On Connecting The Next Generation Of AI Agents

Outshift By Cisco On Connecting The Next Generation Of AI Agents

At Cisco Live, I sat down with Papi Menon, Vice President of Product Management at Outshift by Cisco, to explore one of the most ambitious ideas emerging in the AI world today. While much of the indus...

2 Jun 28min

Zoho On Balancing AI Innovation With Trust, Control, And Digital Sovereignty

Zoho On Balancing AI Innovation With Trust, Control, And Digital Sovereignty

Can businesses embrace AI without surrendering control over their data, technology choices, and future direction? In this episode of Tech Talks Daily, I sit down with Sachin Agrawal, Managing Director...

2 Jun 38min

Risk Ledger Explains The Hidden Risks Inside Modern AI Supply Chains

Risk Ledger Explains The Hidden Risks Inside Modern AI Supply Chains

What happens when the weakest link in your technology supply chain becomes the entry point for a national security incident? In this episode of Tech Talks Daily, I welcome back Haydn Brooks, CEO and f...

1 Jun 21min

How TinyMCE Is Bringing AI Directly Into The Content Creation Workflow

How TinyMCE Is Bringing AI Directly Into The Content Creation Workflow

Have you ever stopped to think about the technology powering almost every text box you interact with online? Whether you're applying for a job, drafting a legal contract, publishing content, or updati...

31 Mai 30min

Can AI Improve Trust Between Political Campaigns And Voters?

Can AI Improve Trust Between Political Campaigns And Voters?

Have you ever wondered why political campaigns can send millions of text messages but still struggle to have meaningful conversations with voters? In this episode of Tech Talks Daily, I sit down with ...

30 Mai 23min

Adobe Summit: Why Context Is the Missing Ingredient in Enterprise AI

Adobe Summit: Why Context Is the Missing Ingredient in Enterprise AI

How do you move beyond AI experimentation and start building systems that can genuinely reason, act, and create value across an enterprise? Recorded at Adobe Summit in Las Vegas, this episode features...

29 Mai 24min

AI, Analytics, And Conservation: The Nature Conservancy's Data Transformation Story

AI, Analytics, And Conservation: The Nature Conservancy's Data Transformation Story

What does better analytics actually mean when your mission is protecting the planet? At SAS Innovate, I sat down with John Blackwell, Director of Strategic Analytics at The Nature Conservancy, to expl...

28 Mai 22min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
popradet
forklart
stopp-verden
fotballpodden-2
rss-gukild-johaug
det-store-bildet
nokon-ma-ga
hanna-de-heldige
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-espen-lee-usensurert
rss-ness
aftenbla-bla
rss-penger-polser-og-politikk
chit-chat-med-helle
e24-podden
frokostshowet-pa-p5