Tech Talks Daily5 Jul 2023

2434: Navigating the Ecosystem Economy With Oliver Tuszik of Cisco

In today's episode, I'm thrilled to have Oliver Tuszik, SVP of Global Partner Sales and GM Routes to Market at Cisco, join me on Tech Talks Daily. We delve deep into the heart of the ecosystem economy, said to be "the most significant economic transformation in history."

With 90% of Cisco's revenues coming through partners, Oliver shares his unique perspective on the changing needs of businesses and the crucial role that a robust partner ecosystem plays in delivering successful outcomes from IT investments. In a rapidly evolving tech landscape, partnerships are more critical than ever, driving significant portions of global GDP and reshaping traditional industry boundaries.

Join us as we explore how 'as-a-service' models are providing businesses with the flexibility to focus on their core strengths in the face of economic uncertainties and how multi-partner technology agreements are increasingly being leveraged to meet customer demands and manage solution complexities.

We'll also dive into a thought-provoking discussion around the future of business models, with a particular focus on the strategic importance of partnerships and ecosystems in the current climate, where a staggering 90% of tech sales are partner-assisted.

Don't miss out on this insightful conversation with Oliver Tuszik, as we decode the 'tech-tonic' shift underway, providing you with the knowledge you need to navigate the complex terrain of the ecosystem economy.

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