101. Hugo Mercier — Not Born Yesterday: The Science of Who We Trust and What We Believe

101. Hugo Mercier — Not Born Yesterday: The Science of Who We Trust and What We Believe

Not Born Yesterday explains how we decide who we can trust and what we should believe — and argues that we’re pretty good at making these decisions. Hugo Mercier demonstrates how virtually all attempts at mass persuasion — whether by religious leaders, politicians, or advertisers — fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.

Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures — when we accept false confessions, spread wild rumors, or fall for quack medicine — are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. In this lively and provocative conversation Shermer and Mercier discuss:

  • If we’re not as gullible as we’ve been led to believe, then why do so many people apparently believe in ESP, astrology, the paranormal, the supernatural, conspiracy theories, and the like?
  • Epistemic Vigilance and skepticism
  • why most Germans did not believe in Nazi ideology
  • honest signaling, costly signaling, and virtue signaling
  • Malcolm Gladwell’s book Talking to Strangers and why the “default to truth” theory is wrong.
  • folk biology and why creationism is intuitive and evolutionary theory counterintuitive
  • conspiracy theories and why we believe them (or not)
  • the real meaning of conformity experiments in which people appear to go along with the group
  • why people join cults … or ISIS.
  • why people belong to religions, and
  • why we are not living in a post-truth era, and why access to accurate information has never been so good.

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter @hugoreasoning

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Episoder(558)

Amanda Knox: Life After the Crime That Wasn’t Hers

Amanda Knox: Life After the Crime That Wasn’t Hers

Amanda Knox spent nearly four years in prison and eight years on trial for a murder she didn’t commit—and became a notorious tabloid story in the process. Though she was exonerated, it’s taken more than a decade for her to reclaim her identity and truly feel free. Amanda’s new book, Free recounts how she survived prison, the mistakes she made and misadventures she had reintegrating into society, culminating in the untold story of her return to Italy and the extraordinary relationship she’s built with the man who sent her to prison. Amanda tells the story of her personal growth and hard fought wisdom, recasting her public reckoning as a private reflection on the search for meaning and purpose that will speak to everyone persevering through hardship.

15 Apr 1h 14min

What Einstein Meant by God: Science, Spirituality, and the Search for Meaning

What Einstein Meant by God: Science, Spirituality, and the Search for Meaning

Albert Einstein remains renowned around the world for revolutionizing our understanding of the cosmos, but very few realize that the celebrated scientist had a deep spiritual side. Einstein believed that one wondrous force was woven through all things everywhere—and this sense of the pervasive sacred influenced every aspect of his existence, from his marvelous science to his passionate pacifism. Kieran Fox studied medicine at Stanford University and holds a doctorate in cognitive neuroscience from the University of British Columbia. He is a physician-scientist at the The University of California, San Francisco, where his research centers on the neural mechanisms and therapeutic potential of meditation practices and psychedelic medicines. His new book is I Am a Part of Infinity. More information: https://www.iamapartofinfinity.com/

8 Apr 1h 46min

What Happened to the Intellectual Dark Web?

What Happened to the Intellectual Dark Web?

Outside of the academics and activists whose ideology came to dominate the West in the second decade of the twenty-first century, arguably no group influenced public discourse as much as the Intellectual Dark Web. Challenging the intellectual and cultural orthodoxies that engulfed universities, the media, and big tech, this group—a loose collective of politically diverse intellectuals, commentators, and scholars critical of political correctness, identity politics, and cancel culture—relied on alternative platforms like podcasts, digital magazines, and YouTube to promote free speech, universal rights, and individual liberty. While the term is most commonly identified with Sam Harris, Ben Shapiro, Jordan Peterson, Bret and Eric Weinstein, and Joe Rogan, the group’s concerns and philosophy extended more broadly to include a wide range of individuals who helped mainstream critiques of “woke” culture and a robust defense of free speech, including Steven Pinker, Michael Shermer, Jonathan Haidt, Dave Rubin, Ayaan Hirsi Ali, and Stephen Fry. The Intellectual Dark Web’s coherence began to unravel in the early 2020s due to internal differences (such as over the response to COVID-19 and climate change), and its full legacy and historical impact are yet to be determined. Jamie Roberts is a lecturer in the Department of Government and International Relations at the University of Sydney. His new book is The Intellectual Dark Web: A History (and Possible Future).

1 Apr 1h 19min

Sex and Beauty: The Extraordinary Implications of Darwin’s Strangest Idea (Matt Ridley)

Sex and Beauty: The Extraordinary Implications of Darwin’s Strangest Idea (Matt Ridley)

In all animals, mating is a deal. But few creatures behave as if sex is a simple, even mutually beneficial, transaction. Many more treat it with reverence, suspicion, angst, and violence. Matt Ridley revisits Darwin’s revelatory theory of mate choice through the close study of the peculiar rituals of birds, and considers how this mating process complicates our own view of human evolution. Ridley also explores the scientific research into the evolution of bright colors, exotic ornaments, and elaborate displays in birds around the world. Charles Darwin thought the purpose of such displays was to “charm” females. Though Darwin’s theory was initially dismissed and buried for decades, recent scientific research has proven him newly right—there is a powerful evolutionary force quite distinct from natural selection: mate choice. In Birds, Sex and Beauty, Ridley reopens the history of Darwin’s vexed theory, laying bare a century of disagreement about an idea so powerful, so weird, and so wonderful, we may have yet to fully understand its implications. Matt Ridley is the bestselling author of The Rational Optimist and Viral: The Search for the Origin of COVID-19 (with Alina Chan). His books have sold over a million copies. Ridley served in the House of Lords from 2013 to 2021 and is a fellow of the Royal Society of Literature, the Academy of Medical Sciences, and an honorary member of the American Academy of Arts and Sciences. His latest book is Birds, Sex and Beauty: The Extraordinary Implications of Charles Darwin’s Strangest Idea.

25 Mar 1h 15min

The Hoax of the Century: Iron Mountain

The Hoax of the Century: Iron Mountain

Phil Tinline, author of the new book Ghosts of Iron Mountain, explores the origins of the infamous Report from Iron Mountain, its role in conspiracy culture, and its lasting influence on perceptions of the military-industrial complex. The conversation also examines Holocaust denial, nativism, and the evolution of deep state conspiracies, highlighting the power of narratives in shaping democracy and public trust. Tinline is a British freelance writer and documentarian. His book The Death of Consensus: 100 Years of British Political Nightmares was named The Times (London) Politics Book of the Year. Over two decades at the BBC, he has produced and presented acclaimed documentaries on the impact of political history on contemporary life.

18 Mar 1h 42min

Does the West Need a Religious Revival? (Shermer Solo)

Does the West Need a Religious Revival? (Shermer Solo)

A few reflections on religion following The Free Press debate in Austin, TX on February 27, 2025. Michael Shermer and Adam Carolla (atheists) faced off against Ayaan Hirsi Ali and Ross Douthat (Christians). You can watch the debate here: https://www.thefp.com/p/watch-does-the-west-need-a-religious

11 Mar 37min

Money, Lies, and God

Money, Lies, and God

Michael and Katherine Stewart discuss the rise of religious nationalism in America, its impact on public education, and the broader implications for democracy. They explore the strategies employed by religious groups to infiltrate public schools, the culture wars surrounding education, and the divisive nature of the New Right. Katherine Stewart is the author of The Power Worshippers: Inside the Dangerous Rise of Religious Nationalism, the award-winning book upon which the documentary feature, God & Country, produced by Rob Reiner, is based. She has covered the intersection of faith and politics for over 15 years. Her new book is Money, Lies, and God.

11 Mar 1h 37min

Who Counts? Ethics in the Treatment of Animals and AI

Who Counts? Ethics in the Treatment of Animals and AI

Michael Shermer and Jeff Sebo explore moral philosophy, focusing on animal rights, sentience, and consciousness. They discuss the definitions of morality, ethical pluralism, and the divide between consequentialism and deontology. The conversation examines who belongs in our moral circle, the ethics of insect farming, the future of animal agriculture, abortion, and whether advanced AI could be considered sentient beings or even co-citizens.

8 Mar 1h 27min

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