Memecast #65: Economic Value
Impact Pricing6 Jul 2022

Memecast #65: Economic Value

It's true, every time we buy something, we buy it because we think we get more value than the price it's going to cost us.

It's kind of hard for us as consumers to say how much is that value, and we think of that in terms of dollars. But in a corporate setting, how much they value something can almost always be decided by how much money do they think they're going to make or save because they're buying our product or our solution. That amount of money they're going to make or save is called economic value.

If we learn how to interpret our features and our benefits into our clients' economic value, and especially if we can learn to help them turn it into economic value, it will become much, much easier for us to close deals and understand why our customers are buying or not buying in the first place.

We hope you enjoyed this memecast. This impactful insight came from the book, Selling Value, which I wrote to help salespeople win more deals at higher prices. If you have any questions or feedback, please email me mark@impactpricing.com.

Now go make an impact.

Connect with Mark Stiving:

Episoder(500)

Why I Teach Pricing: My Journey and Mission

Why I Teach Pricing: My Journey and Mission

Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard h...

6 Okt 20255min

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-a-practical-guid...

3 Okt 20259min

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and scaling technology businesses. Danny Smith is a Soluti...

29 Sep 202533min

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obli...

22 Sep 202532min

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-empathy-is-your-most-un...

19 Sep 20255min

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

Ton Dobbe is the founder of Value Inspiration, helping SaaS companies transform from commoditized to remarkable. He's the author of The Remarkable Effect, where he explores what makes products stand o...

15 Sep 202533min

Blogcast: Two Buyers Talked … and Nothing Bad Happened

Blogcast: Two Buyers Talked … and Nothing Bad Happened

This is an Impact Pricing Blog published on July 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/two-buyers-talked-and-nothi...

12 Sep 20254min

Let Your Customers Help You Price with Scott Kelly

Let Your Customers Help You Price with Scott Kelly

Scott Kelly is the founder and CEO of Blackdog Venture Partners, and he has been for 25 years. He's the host of VC Fast Pitch and he has about a dozen companies with the name Blackdog in them. Scott h...

8 Sep 202518min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
rss-politisk-preik
lederpodden
liberal-halvtime
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-markedspuls-2