The Found Podcast with Molly Knuth5 Jul 2022

Episode 97: Growing a Business and a Family with Jenny Roth

You guys. My cheeks hurt from laughing and smiling so much with this week's guest, Jenny Roth of Jenny Roth Copywriting. She is such a super mom, wife, and PERSON. Today, though, our talk centers on her small business as a copywriter. She has great experience to share as a small business owner as well as copywriting tips FOR small business owners. We've been "DM friends" for awhile but this is our first time chatting in person! I loved our chat and I know you will too. Key takeaways

Jenny lives in a rural South Dakota town with only 300 people. (Rural like 45 minutes from a Walmart rural!) Her husband farms grain and cattle and they have three girls, born within four years!
Jenny was a stay at home mom and even homeschooled until a few years ago. She started to wonder how she could contribute to her family's income in the little pockets of time she found.
She started by writing one article each month for a magazine and later moved up to editor. People started approaching her for writing help and her business was born.
Jenny's focus has always been her family although she feels a little guilty for admitting it. Her first goal was to make just $200 per month to put her girls in dance lessons.
Jenny struggles with indecisiveness but realized "You can do things scared."
Her biggest business challenges are taking on too much and keeping everything balanced.
Jenny realized that hiring copywriters to work under her made her an editor, which she doesn't enjoy, so she switched to hiring copy editors instead.
In the future Jenny would like to help others get started in copywriting.

Some copywriting tips from Jenny

Copywriting is to connect customers with businesses who solve problems.
Copywriting is anything you write that connects to your customers.
Copywriting should have your voice. Write it for you first, then edit it for your reader. Read it back out loud to see if it sounds like you!
Avoid "word salad" copy. Be very specific!

What a copywriter can do for you

Learn your "voice" to create copy that sounds like you would speak
Do a target audience deep dive with market research
Give your words a fresh set of eyes

Connect with Jenny Find Jenny on Instagram @jennyrothcopywriting or on her website. Join her email list for a free 15 minute master class to create your email welcome sequence. Follow for More Follow Molly Knuth Media on Instagram and Facebook Follow Small-Minded on Instagram and Facebook

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