149: Dia Bondi – Ask Like an Auctioneer

149: Dia Bondi – Ask Like an Auctioneer

Guest: Dia Bondi

Guest Bio:

Dia Bondi is a Communications Catalyst for high-impact people. In her private coaching and programs, she works with C-level leaders, VC-backed founders, and ambitious professionals, helping them find their voice and lead with it. Her workshops and talks are hosted by corporations including Quartz, Salesforce, Google’s X-team, and Dropbox. In global sport, she helped Rio de Janeiro secure the 2016 Summer Olympics. After attending auctioneering school for fun, she translated the techniques she learned into a program that prepares ambitious professionals, and especially women, to ask for more and leave nothing on the table, called Ask Like an Auctioneer. She’s been featured on CNBC Make It, Forbes, and Fast Company. Her book, Ask Like an Auctioneer: How to Ask for More and Get It, is available now.​

Key Points:

Dia’s Backstory & Career Path

Started her career in fitness, where she loved helping people feel powerful and embodied. Then, transitioned into training and development (professional development) after college. She discovered her passion for storytelling and communication while observing a workshop for finance leaders. Dia founded Dia Bondy Communications in 2009 to help leaders and VC-backed founders communicate effectively in high-stakes moments.

"Ask Like an Auctioneer" Concept
Inspired by her side work as a fundraising auctioneer. The key principle: ask big enough to get a “no”, because a “no” signals you’ve reached the upper limit of what’s possible. In business, people often limit their asks based on what they think they can get, leaving money and opportunity on the table. Instead of selling to the first yes, push further to uncover maximum value.

Overcoming Fear of Asking

Fear of rejection keeps people from asking boldly. Many assume rejection damages relationships, but often it doesn’t. Leaders should teach teams that discomfort (the Zofo—Zone of Freaking Out) is a signal of courage and potential growth. Reframe rejection: it’s information about value, not a judgment of personal worth.

Lessons from Auctioneering for Business & Sales

· Price = a reflection of value, not worth. The same item can sell for vastly different amounts depending on the audience.

· Know your “reserve.” Like an auctioneer’s minimum acceptable price, know your bottom line before asking.

· People are irrational. Decisions are often emotional, even in data-driven environments—so storytelling is critical.

Four Types of Asks That Drive Growth

1. Money – dollars, budgets, contracts.

2. Influence – visibility, access to networks, platforming yourself.

3. Authority – positioning yourself to make important decisions.

4. Balance – aligning deals and clients with the kind of work you actually want.

Why People Struggle with Asking

Fear of rejection. Lack of clarity on what to ask for and when to ask. Sometimes people make asks that are too small, too vague, or to the wrong audience.

Framework for a Strategic Ask (first 4 of 6 steps)

  1. Define your main concrete goal.
  2. Identify the next big move toward that goal.
  3. Determine the ask that advances that move.
  4. Ensure the ask is big enough to risk rejection.


Storytelling Framework: “Blocker Buster”

  1. What your audience wants.
  2. What’s blocking them from achieving it?
  3. How do you remove the blockers?
  4. Your ask (to move them forward).

Big Takeaways

  • Asking boldly is a skill that can be learned.
  • The most powerful ask live in the Zofo—the zone of freaking out.
  • Rejection is not failure; it’s valuable feedback about what the other side values.
  • Asking strategically, with courage and clarity, maximizes opportunities for growth, influence, and alignment.

Guest Links:

Connect on LinkedInCon

Connect on Instagram

https://www.diabondi.com/salesology

Download The Powerful Ask Plan, a free tool to help you design a strategic ask.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.

Episoder(150)

038: Laura Posey: Simple Success Plans

038: Laura Posey: Simple Success Plans

Guest: Laura Posey   Guest Bio: Laura Posey is an internationally-recognized speaker, author, and consultant.  She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results. Her Simple Success Roadmap is used by over 3000 companies from startups to Fortune 100.  She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".   Guest Links: https://simplesuccessplans.com/daily/     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

13 Mar 202332min

037: Alice Heiman: How to Energize Sales

037: Alice Heiman: How to Energize Sales

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6 Mar 202344min

036: Bill Prater: Master & Scale Your Business

036: Bill Prater: Master & Scale Your Business

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27 Feb 202342min

035: Jeff Bajorek: Sell with Integrity

035: Jeff Bajorek: Sell with Integrity

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20 Feb 202338min

034: Julie Hansen: Acting for Sales

034: Julie Hansen: Acting for Sales

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13 Feb 202340min

033: Lisa Magnuson: Top Line Sales

033: Lisa Magnuson: Top Line Sales

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6 Feb 202337min

032: John Tiene: What is Sales Leadership?

032: John Tiene: What is Sales Leadership?

Guest: John Tiene Guest Bio: A former insurance company executive and recognized leader in the property/casualty insurance industry, John is president of Argonne Associates LLC, a management consulting company and serves as Managing Director of Strategic Agency Partners, an agency network operating in New Jersey and eastern Pennsylvania. SAP is a fast-growing organization with more than a dozen agencies and over 20 retail offices. He is the former CEO and shareholder of ANE, Agency Network Exchange, LLC. Under John’s leadership, ANE became the 11th largest agency network in the nation with more than $1B in combined agency premium. During his time at ANE, John served on a number of insurance company advisory boards and councils including Selective Insurance, AmTrust Financial and Nationwide. He was Director of Personal Lines Sales and Marketing for OneBeacon Insurance Group, Ltd. responsible for the company’s personal lines sales and marketing activities in eight states. For more than a decade he was the chief lobbyist and spokesman for the Garden State’s $12B property/casualty insurance industry.     About Salesology®: Conversations with Sales Leaders Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

30 Jan 202344min

031: Wesleyne Whittaker-Greer: Transforming Sales

031: Wesleyne Whittaker-Greer: Transforming Sales

Guest: Wesleyne Guest Bio: As a sales and leadership expert with more than 13 years of experience, Wesleyne Whittaker-Greer understands the challenges involved in being at the pinnacle of your profession. Transformed Sales is a company that is dedicated to combining Wesleyne’s love for sales with her passion for coaching. Throughout her career, she has demonstrated a strong ability to develop revenue through sales, marketing, and ongoing customer support. Many accolades have resulted from her efforts, including multiple “sales team of the year” awards and “sales excellence” awards. Her process empowers, coaches, and transforms underperforming sales managers into confident sales leaders. Wesleyne’s unique approach to sales leadership involves both coaching to develop leadership skills and creating out-of-the-box strategies to ensure that everyone on the team becomes a sales superstar with a singular goal for her clients - generating more repeatable revenue.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

23 Jan 202331min

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