151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service.

Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, is a co-author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (McGraw-Hill, May 11, 2021).

The book illustrates how companies can survive—and win.

CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by choosing and providing value to the right customers by:

  • Identifying and focusing on the customers who are the most profitable.
  • Providing services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use.
  • Supporting your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth.

These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, CHOOSE YOUR CUSTOMER provides detailed and actionable advice on how to compete successfully with the aggressive giants and how to increase profits as a result.

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We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Episoder(499)

301: Audemars Piguet & leadership (Strategy Skills classics)

301: Audemars Piguet & leadership (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we explain how leadership is defined at great firms like McKinsey and BCG, and how we also manage leadership transition at FC. It will surprise you to see how different the mindset can be and that we think about these issues all the time.  The most important role of a partner is to leave the firm in a better place than when she/he joined, and to hand over a client relationship to a newer partner. The ability to maintain this cycle is critical.  If the mechanism is not there, even proud and great firms suffer during leadership changes. You want to avoid that. The cycle must be continuous.  Click here to see the Corporate Strategy & Transformation study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Des 202215min

300: Market trends analysis  (Strategy Skills classics)

300: Market trends analysis (Strategy Skills classics)

Let’s be honest. Most consultants simply go into Google and search for any reports / analyses to compile market trends/an industry analysis fact pack. In other words, they do not put much thought into it beyond ensuring they are not caught for plagiarism. This is because many consultants think of the market trends or industry analysis as an output to deliver, which will never be used, and it does not matter what comprises the analysis. For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study, where we discuss how/why we built a bespoke market trends pack for the client addressing the issues important to them and them only. We used this market trends analysis to guide the executives on the issues we considered important to their strategy. Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Des 202213min

299: How to convert insights into strategy maps (Strategy Skills classics)

299: How to convert insights into strategy maps (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to convert insights into Strategy Maps. It is a powerful tool to create prescriptive / forecasting models to explain and predict strategy options. This is how to move from being a consultant to thinking and presenting like a partner. It is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players. The Video version of this episode is available on youtube - https://youtu.be/hcStB7fjsJ0 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Nov 202224min

298: How do I know what is corporate strategy (Strategy Skills classics)

298: How do I know what is corporate strategy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to know what is corporate strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

28 Nov 20225min

297: What is the big picture thinking? (Strategy Skills classics)

297: What is the big picture thinking? (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss what big picture thinking is. At least once in your life, you would have received feedback to be a more big picture thinker. The problem is that everyone will have a different definition of big picture thinking and many of the definitions are vague, counter-intuitive, or wrong. Based on advising some of the consultants on the study, this podcast provides a very simple, intuitive, practical, and correct definition of the big picture concept. It also explains why it is so important and how to use it. Keep in mind that this study is being updated on our website where you can view the training videos and PowerPoint slides. This is a huge study and will offer the most realistic training for both consultants and industry professionals. Pure corporate strategy studies are rare. This is a unique training opportunity. Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

23 Nov 202211min

296: Nick Santhanam, Is there a decline in US industrial prowess?

296: Nick Santhanam, Is there a decline in US industrial prowess?

Welcome to Strategy Skills episode 296, an episode with Nick Santhanam, the CEO of Fernweh Group, an investment company adapting an engaged investor & operator model (EIOM) to create alpha in the industrial and industrial technology sector. In this episode, we dig deep into the prevailing narrative about the decline of manufacturing in the US and if that is the case, the actions needed from the government to bring back the US as a thriving manufacturing nation. Nick Santhanam is a former Senior Partner at McKinsey & Company’s Palo Alto office and was the leader of their global industrials practice. In addition, Nick was the global convener of several McKinsey annual events, including the Industrial CEO event (GILS), Industrial-tech and Semiconductors CEO event (T-30), Food Processing CEO event (FPH-30), and Senior Tech Influencers Summit (TEDS). He co-authored several of their leading industrials research: McKinsey on Industrials, McKinsey on Food Processing and Handling, and McKinsey on Packaging. He is also on the Advisory Board of Smithsonian Libraries, given his passion in continuous learning. Early in his career, Nick worked as a technical manager at a printed circuit board (PCB) and ceramics manufacturer in New York. He also worked as a manufacturing engineer at another PCB and ceramics manufacturer in their Delaware facility. Nick has an MS in Chemical Engineering from University of Illinois and an MBA in Strategic Management and Finance from the Wharton School of the University of Pennsylvania, where he was a Ford and Palme Scholar. Get Nick’s book here: The Titanium Economy: How Industrial Technology Can Create a Better, Faster, Stronger America. Asutosh Padhi, Gaurav Batra, and Nick Santhanam Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Nov 202256min

295: Daphne Jones, Winning against all odds

295: Daphne Jones, Winning against all odds

Welcome to Strategy Skills episode 295, an episode with a highly regarded global executive, Daphne E. Jones. In this episode, Daphne shares her inspiring journey of overcoming criticism, judgment, racism, and doubt. She was told by her career counselor that Black girls don’t successfully make it in college, but should instead go to secretary school. Today, Daphne is a corporate board member who has held CIO and other leadership positions at Fortune 500 companies including IBM, Johnson & Johnson, Hospira (now Pfizer) and General Electric. With the right mindset and perseverance, Daphne defied everyone’s doubts, overcame life’s challenges, and emerged victorious. Daphne also discussed the role and significance of finding the balance with your 5 F’s (faith, family, finances, fitness, and furthering your career) to succeed in life. She also elaborated on the 4-step EDIT methodology (Envision, Design, Iterate, and Transform) that enables women to transform their mindset to win. Daphne E. Jones has 30+ years of experience in general management and executive level roles at IBM, Johnson & Johnson, Hospira, and General Electric but began her career as a secretary. At GE, she served as SVP for Future of Work, SVP & CIO for Product Engineering, Imaging, and Ultrasound, and as Senior Executive & CIO for Global Services, all of which composed a $13 billion segment of GE Healthcare. Jones serves on the board of directors for AMN Healthcare, Inc., Barnes Group Inc., and Masonite International Corp, and is the recipient of numerous domestic and international awards. She recently started a company that teaches leaders how to prepare to serve on boards.  Get Daphne’s book here: Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Nov 20221h 22min

294: How to think about financial strategy | management consulting (Strategy Skills classics)

294: How to think about financial strategy | management consulting (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss about financial strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

14 Nov 20229min

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