370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

14: Did you pay $150K for a McKinsey interview

14: Did you pay $150K for a McKinsey interview

MBA programs want you to believe that joining a school like Stanford, Harvard etc in the MBA program will dramatically improve your chances of success. It will not and that is a huge myth.

3 Jun 201112min

13: Consulting Culture

13: Consulting Culture

This is a topic which is very dear and close to me. In fact, it is why we started Firmsconsulting and run it the way we do. Very, very few people truly understand the culture of management consulting....

28 Mai 201124min

12: McKinsey, BCG etc. exit opportunities exaggerated

12: McKinsey, BCG etc. exit opportunities exaggerated

This is an important podcast because it explains how a consulting career should fit into your overall career planning. Most candidates want to work at BBM because everyone says they should. They also ...

22 Mai 201114min

11: Fatal brainstorming mistake made by all

11: Fatal brainstorming mistake made by all

You are unlikely to pass a McKinsey case interview unless you can brainstorm. Consulting interviewers are ALWAYS testing for poise, confidence, structure and logic in your response. Most candidates do...

16 Mai 20118min

10: The Strategy Study

10: The Strategy Study

McKinsey, BCG et al engagements are very different from the stories typically depicted on blogs etc. Too often the writer seems intent on explain how long the hours are and the need to do analyses. Th...

10 Mai 201116min

9: The Impossible Candidates Lessons

9: The Impossible Candidates Lessons

Here we talk about the unusual tactics we used to place a musician into BBM Europe who had just a master's degree in music, from an elite institute and 4 years of experience in the Arts. Lacking a bus...

4 Mai 201119min

8: Lessons in not placing a successful Wharton MBA

8: Lessons in not placing a successful Wharton MBA

Having a brilliant profile and credentials is good, but not great. In this podcast we discuss the hurdles which caused a brilliant Wharton MBA to stumble during their interviews. Much came down to the...

28 Apr 201119min

7: English-speaking offices

7: English-speaking offices

Aspiring consultants typically struggle at this selection and arrive at the wrong strategy. When you live in a country with just one BBM office, like most countries, how do you select a 2nd, 3rd or 4t...

22 Apr 201114min

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