370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(839)

754: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

754: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, w...

12 Feb 20258min

753: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

753: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interp...

10 Feb 202513min

752: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

752: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt the...

5 Feb 202510min

751: Ignoring partners in an interview (Case Interview & Management Consulting classics)

751: Ignoring partners in an interview (Case Interview & Management Consulting classics)

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simpl...

3 Feb 20259min

750: Evaluating your firm's training (Case Interview & Management Consulting classics)

750: Evaluating your firm's training (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss consulting firm's training.   Too often clients ask the wrong questions when it comes to assessing tra...

29 Jan 202513min

749: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

749: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a...

27 Jan 20258min

748: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

748: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic, building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. I...

22 Jan 20257min

747: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

747: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we share a networking success story with a McKinsey senior partner.   We always ask our clients, especially those...

20 Jan 202510min

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