370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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Episoder(830)

737: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

737: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are general...

16 Des 202412min

736: Difference between learning and practicing (Case Interview & Management Consulting classics)

736: Difference between learning and practicing (Case Interview & Management Consulting classics)

99% of clients misunderstand learning and practicing. At its essence, you cannot practice McKinsey cases until you learn McKinsey cases. Most candidates start of their case interview preparation by re...

11 Des 202410min

735: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

735: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for netw...

9 Des 20249min

734: How Leaders Win by Making Big Bets (with Ex-Amazon Executive, John Rossman)

734: How Leaders Win by Making Big Bets (with Ex-Amazon Executive, John Rossman)

Welcome to an interview with John Rossman who was an early Amazon executive and senior innovation advisor at T-Mobile & the Gates Foundation. He is the co-author of Big Bet Leadership and a keynote sp...

4 Des 202434min

733: How Interdisciplinary Learning Shapes Tomorrow's Leaders (Ex McKinsey and Founder of the LIS)

733: How Interdisciplinary Learning Shapes Tomorrow's Leaders (Ex McKinsey and Founder of the LIS)

Welcome to an interview with Ed Fidoe, the founder and CEO of the London Interdisciplinary School (LIS), the first institution in decades to be granted degree-awarding powers from inception in the UK ...

2 Des 202454min

732: From Harvard Engineer to Inc. 5000 CEO: David G. Ewing on How to Build a Successful Business

732: From Harvard Engineer to Inc. 5000 CEO: David G. Ewing on How to Build a Successful Business

Welcome to an interview with the innovative CEO of Motiv, David G. Ewing where we speak about entrepreneurial resilience and customer experience innovation.    In this episode, David shares his journe...

27 Nov 202452min

731: 10 Shifts from Leadership to Teamship (with Keith Ferrazzi)

731: 10 Shifts from Leadership to Teamship (with Keith Ferrazzi)

Welcome to an interview with an entrepreneur and global thought leader in high-performing teams and Chairman of Ferrazzi Greenlight and its Research Institute, Keith Ferrazzi. In this episode, Keith...

25 Nov 202439min

730: Steps to Becoming a Fractional C-Suite Executive (with Sara Daw)

730: Steps to Becoming a Fractional C-Suite Executive (with Sara Daw)

Welcome to an interview with the author of Strategy and Leadership as Service, Sara Daw. Her new book provides businesses with access to the complete range of functional, emotional, and collective int...

20 Nov 202442min

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