370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)

729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)

Welcome to an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn. In this episode, Christoph introduces us to the conce...

18 Nov 202448min

728: More Effective Leadership Through Conversations (with Topaz Adizes)

728: More Effective Leadership Through Conversations (with Topaz Adizes)

Welcome to an interview with the author of 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships, Topaz Adizes. Topaz After a decade of exploring human connections throu...

13 Nov 202447min

727: Mathematician's Proven Plan for Saving Hospitals, Lives, and Billions of Dollars (with Eugene Litvak)

727: Mathematician's Proven Plan for Saving Hospitals, Lives, and Billions of Dollars (with Eugene Litvak)

Welcome to an interview with healthcare visionary, Eugene Litvak. In this episode, Eugene discussed the challenges in global hospital management, highlighting overcrowded emergency departments, nursin...

11 Nov 202447min

726: The Mindshift Tomorrow's Leaders Need Today (with World-Renowned Futurist, Brian Solis)

726: The Mindshift Tomorrow's Leaders Need Today (with World-Renowned Futurist, Brian Solis)

Welcome to an interview with the author of Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, Brian Solis. In this episode, Brian discusses the concept of 'Mindshift'—moving be...

6 Nov 202449min

725: Customer Strategy in the Age of AI (with Mark Abraham, BCG's Personalization Lead)

725: Customer Strategy in the Age of AI (with Mark Abraham, BCG's Personalization Lead)

Welcome to an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham. In this episode, we explore the rise of personalization through digital tools a...

4 Nov 202455min

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that wil...

30 Okt 202442min

723: Living a Fulfilled Life (with Ex Google Executive, Megan Hellerer)

723: Living a Fulfilled Life (with Ex Google Executive, Megan Hellerer)

Welcome to an interview with the author Directional Living: A Transformational Guide to Fulfillment in Work and Life, Megan Hellerer. In this episode, Megan shares her experience as an executive at...

28 Okt 202454min

722: The Playbook for Winning the Status Game (with Alison Fragale, Distinguished Scholar of Organizational Behavior)

722: The Playbook for Winning the Status Game (with Alison Fragale, Distinguished Scholar of Organizational Behavior)

Welcome to an interview with the author of Likeable Badass: How Women Get the Success They Deserve, Alison Fragale. In her book, Alison addresses the recurring questions from high powered and early ca...

23 Okt 202447min

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