370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(833)

685: The New Rules of Persuasion (with Founder and CEO of Triggers, Leslie Zane)

685: The New Rules of Persuasion (with Founder and CEO of Triggers, Leslie Zane)

Welcome to an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane...

12 Jun 202446min

684: The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth (with Stanford Professor and Venture Capital Expert, Ilya Strebulaev)

684: The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth (with Stanford Professor and Venture Capital Expert, Ilya Strebulaev)

Welcome to an interview with the coauthor of The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth, Ilya Strebulaev. This book offers a transformative playbook for delivering ...

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683: Navigating the New Data Rules (with Cristina Alaimo)

683: Navigating the New Data Rules (with Cristina Alaimo)

Welcome to an interview with the coauthor of Data Rules: Reinventing the Market Economy (Acting with Technology), Cristina Alaimo. In Data Rules, Cristina Alaimo and Jannis Kallinikos establish a soci...

5 Jun 202457min

682: Why Startups Fail (with Google's Martin Gonzalez and Josh Yellin)

682: Why Startups Fail (with Google's Martin Gonzalez and Josh Yellin)

Welcome to an interview with Martin Gonzalez and Josh Yellin. Martin is the creator of Google's Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Goog...

3 Jun 202454min

681: Leadership Lessons from His Year of Living Constitutionally (with AJ Jacobs)

681: Leadership Lessons from His Year of Living Constitutionally (with AJ Jacobs)

Welcome to an interview with the author of The Year of Living Constitutionally: One Man's Humble Quest to Follow the Constitution's Original Meaning, AJ Jacobs. In The Year of Living Constitutionally,...

29 Mai 202449min

680: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life (with Former Monitor Associate partner and Chief Learning Officer of Teach For America. Co-CEO of Transcend, Jeff Wetzler)

680: How to Tap the Hidden Wisdom of People Around You for Breakthroughs in Leadership and Life (with Former Monitor Associate partner and Chief Learning Officer of Teach For America. Co-CEO of Transcend, Jeff Wetzler)

Welcome to an interview with the author of Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life, Jeff Wetzler. In this book, Jeff offers a hands-on,...

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679: Navigating Career Transitions in a Complex World with Former Olympic Coach & Innovation Expert, Pete Steinberg

679: Navigating Career Transitions in a Complex World with Former Olympic Coach & Innovation Expert, Pete Steinberg

Welcome to an interview with the author of Leadership Shock: Using Authenticity to Navigate the Hidden Dangers of Career Success, Pete Steinberg. Leadership Shock teaches readers to view leadership as...

22 Mai 202451min

678: Can you become immune to burnout? UPenn Burnout Expert Reveals What Stress-Resilient People Have in Common

678: Can you become immune to burnout? UPenn Burnout Expert Reveals What Stress-Resilient People Have in Common

Welcome to an interview with the author of Burnout Immunity: How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work, Kandi Wiens. In her book, Kandi shares her r...

20 Mai 202448min

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