370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(833)

677: Negotiations in B2B sales and day to day leadership situations (with Andres Lares)

677: Negotiations in B2B sales and day to day leadership situations (with Andres Lares)

Welcome to an interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book deliver a concise and insightful take on how to transform your abi...

15 Mai 202452min

676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)

676: The Illusion of Innovation (with Founder and CEO of High Alpha Innovation, Elliott Parker)

Welcome to an interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Innovation tackles the problem with innovation ...

13 Mai 202447min

675: How to Be Productive (with Google's Laura Mae Martin)

675: How to Be Productive (with Google's Laura Mae Martin)

Welcome to an interview with the author of Uptime: A Practical Guide to Personal Productivity and Wellbeing, Laura Mae Martin. In her book, Laura shows how to thrive no matter where you're working, gi...

8 Mai 202453min

674: Selling Services to PE Firms with Aimably's Founder and Stanford Grad, Claire Milligan

674: Selling Services to PE Firms with Aimably's Founder and Stanford Grad, Claire Milligan

Welcome to an interview with Claire Milligan, a Stanford graduate turned startup founder. Claire helps businesses grow by spending smarter and reducing their cloud costs. Her target market is PE firms...

6 Mai 202449min

673: Difference between learning and practicing (Case Interview & Management Consulting classics)

673: Difference between learning and practicing (Case Interview & Management Consulting classics)

99% of clients misunderstand learning and practicing. At its essence, you cannot practice McKinsey cases until you learn McKinsey cases. Most candidates start of their case interview preparation by re...

1 Mai 202410min

672: AI's brainstorming and problem-solving potential with Stanford University's Jeremy Utley

672: AI's brainstorming and problem-solving potential with Stanford University's Jeremy Utley

Welcome to an interview with the co-author of the inspiring new Generative AI study, Jeremy Utley. This episode highlights the common mistakes and missed opportunities many corporate teams and individ...

24 Apr 202451min

671: Anecdotes on Poor Networking Calls (Case Interview & Management Consulting classics)

671: Anecdotes on Poor Networking Calls (Case Interview & Management Consulting classics)

In this podcast we have listed some of the most common and most significant networking mistakes made by candidates. Since many of these have been made by clients, we have had an opportunity to discuss...

22 Apr 202417min

670: Harsh Partners (Case Interview & Management Consulting classics)

670: Harsh Partners (Case Interview & Management Consulting classics)

Being a young business analyst or associate on the receiving end of blunt and harsh feedback from a partner is a very jarring experience. However, it is also somewhat of a compliment. I never understa...

17 Apr 202424min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengesnakk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-politisk-preik