370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

666: One of the world's leading experts on strategy and innovation, Vijay "VG" Govindarajan. How Real-Time Data and AI Will Power the Industrial Future

666: One of the world's leading experts on strategy and innovation, Vijay "VG" Govindarajan. How Real-Time Data and AI Will Power the Industrial Future

Welcome to an interview with the coauthor of Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digi...

3 Apr 202453min

665: Never start training with McKinsey cases (Case Interview & Management Consulting classics)

665: Never start training with McKinsey cases (Case Interview & Management Consulting classics)

This is a mistake common to most case interview candidates. They start with the McKinsey approach. This is a very, very bad idea. McKinsey cases are those were the interviewer leads the case. If you a...

1 Apr 202414min

664: Chief evangelist of Canva and host of the Remarkable People podcast, Guy Kawasaki, on Lessons from the world's most remarkable people

664: Chief evangelist of Canva and host of the Remarkable People podcast, Guy Kawasaki, on Lessons from the world's most remarkable people

Welcome to an interview with the author of Think Remarkable: 9 Paths to Transform Your Life and Make a Difference, Guy Kawasaki. In Think Remarkable, tech titan Guy Kawasaki teams up with Madisun Nuis...

27 Mar 202445min

663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

663: Vice President of SCADpro, Paul Stonick. The Business Value of Design and The Cost of Not Innovating

Welcome to an interview with Paul Stonick, the Vice President of SCADpro—Savannah College of Art and Design's in-house design, research, and innovation studio—which is generating innovative designs an...

25 Mar 202450min

662: Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes, on high growth strategy

662: Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes, on high growth strategy

Welcome to an interview with the author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Dr. Rebecca Homkes. Survive, Reset, Thrive is a playbook for leaders derived ...

20 Mar 202451min

661: Networking with more junior consultants (Case Interview & Management Consulting classics)

661: Networking with more junior consultants (Case Interview & Management Consulting classics)

We use the terms junior consultants to loosely refer to anyone at the engagement manager level and below: senior associates, associates, consultants and analysts. Our history of working with so many c...

18 Mar 202411min

660: Professor of Neuroscience, Dr. Charan Ranganath, on Memory, Neuroscience, and Discovery

660: Professor of Neuroscience, Dr. Charan Ranganath, on Memory, Neuroscience, and Discovery

Welcome to an interview with the author of Why We Remember: Unlocking Memory's Power to Hold on to What Matters, Dr. Charan Ranganath. In the book, Dr. Charan radically reframes the way we think about...

13 Mar 202451min

659: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

659: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are general...

11 Mar 202412min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-investering-gjort-enkelt
rss-impressions-2