370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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Episoder(830)

595: So-what rule for FIT and writing (Case Interview & Management Consulting classics)

595: So-what rule for FIT and writing (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about the so-what rule for FIT and writing. When thinking through a possible FIT / PEI or cover letter r...

19 Jul 20235min

594: Offering case solutions too early hurts you (Case Interview & Management Consulting classics)

594: Offering case solutions too early hurts you (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about case solutions. Candidates sometimes prefer to be cautious and offer a solution earlier rather tha...

17 Jul 20236min

593: The future of AI (with Former Microsoft executive & CEO of Snowflake, Bob Muglia)

593: The future of AI (with Former Microsoft executive & CEO of Snowflake, Bob Muglia)

Welcome to an interview with the author of The Datapreneurs: The Promise of AI and the Creators Building Our Future, Bob Muglia. In this book, Bob helps us understand how innovation in data and inform...

12 Jul 202345min

592: How to transform anxiety into power (with Harvard's Dr. Luana Marques)

592: How to transform anxiety into power (with Harvard's Dr. Luana Marques)

Welcome to an interview with the author of Bold Move: A 3-Step Plan to Transform Anxiety into Power. Bold Move is Dr. Luana Marques' unique, tried and tested method to get you out of your rut and give...

10 Jul 202356min

591: The Imagination Machine (with Martin Reeves (Boston Consulting Group))

591: The Imagination Machine (with Martin Reeves (Boston Consulting Group))

Welcome to an interview with the Chairman of the BCG Henderson Institute, BCG's think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a...

5 Jul 202359min

590: How to read your competitors (with Ex McKinsey expert on war games, John Horn)

590: How to read your competitors (with Ex McKinsey expert on war games, John Horn)

Welcome to an interview with the author of Inside the Competitor's Mindset, John Horn, where he shares proven techniques to help businesses think like the competition and understand why they act the w...

3 Jul 202359min

589: What makes a good life? (with Yale's Ryan McAnnally-Linz)

589: What makes a good life? (with Yale's Ryan McAnnally-Linz)

Welcome to an interview with Ryan McAnnally-Linz, coauthor of Life Worth Living: A Guide to What Matters Most. This book provides readers with jumping-off points, road maps, and habits of reflection f...

28 Jun 202353min

588: How to treat your case partner well (Case Interview & Management Consulting classics)

588: How to treat your case partner well (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about how to treat your case partner. Your case practice partner is the most important ally you have as ...

26 Jun 20236min

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