370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

587: How to build a resilient and lasting business (with Sandeep Chennakeshu)

587: How to build a resilient and lasting business (with Sandeep Chennakeshu)

Welcome to an interview with Sandeep Chennakeshu, the author of Your Company Is Your Castle: Proven Methods for Building a Resilient Business, where he describes how to assess and systematically build...

21 Jun 202354min

586: Productivity is core operations (Case Interview & Management Consulting classics)

586: Productivity is core operations (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about productivity. In brainstorming the interviewer is looking for your approach to define an objective...

19 Jun 20235min

585: Merging BCG and McKinsey approaches (Case Interview & Management Consulting classics)

585: Merging BCG and McKinsey approaches (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about BCG and McKinsey approaches. Merging the BCG and McKinsey approach, elegantly. This is a simple di...

14 Jun 20236min

584: Career rotation vs. progression (Case Interview & Management Consulting classics)

584: Career rotation vs. progression (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about career rotation vs. progression. Candidates always want to show improvement on their resumes in th...

12 Jun 20234min

583: Estimation = Brainstorming = Structures (Case Interview & Management Consulting classics)

583: Estimation = Brainstorming = Structures (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about the three core technical concepts around cases. We always teach clients estimation technique first...

7 Jun 20236min

582: Leadership versus teamwork answers (Case Interview & Management Consulting classics)

582: Leadership versus teamwork answers (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about leadership versus teamwork answers. If you are thinking through responses to leadership and teamw...

5 Jun 20234min

581: The secret of top sellers (with Rishi Dave)

581: The secret of top sellers (with Rishi Dave)

Welcome to an interview with Rishi Dave, a partner in Bain's Commercial Excellence practice with deep expertise in B2B marketing and digital marketing. In this episode, Rishi explains the concept of a...

31 Mai 202354min

580: Managing screen time and addictive technology (with Gaia Bernstein)

580: Managing screen time and addictive technology (with Gaia Bernstein)

Welcome to an interview with Gaia Bernstein, a Law Professor, Director of the Institute for Privacy Protection and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall...

29 Mai 202348min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
utbytte
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo