370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

579: The art of listening (with Oscar Trimboli)

579: The art of listening (with Oscar Trimboli)

Welcome to an interview with the author of How to Listen, Oscar Trimboli. Effective communication is not all about eloquent speaking. The key sits on the ability to listen and how you react and respon...

24 Mai 20231h 11min

578: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

578: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about our practice styles. Over the course of the case interview training program, it becomes very impor...

22 Mai 20235min

577: How to beat burnout (with Michael P. Leiter, Ph.D.)

577: How to beat burnout (with Michael P. Leiter, Ph.D.)

Welcome to an interview with the co-author of The Burnout Challenge, Michael P. Leiter, Ph.D. Burnout is one of the major contributors driving people to leave their job. It results from unsuccessfully...

17 Mai 202347min

576: Extinguishing burnout and workplace stigma (with Christina Maslach, PhD)

576: Extinguishing burnout and workplace stigma (with Christina Maslach, PhD)

Welcome to an episode with Christina Maslach, PhD, a professor of psychology (Emerita) and a researcher at the Healthy Workplaces Center at the University of California, Berkeley. In this episode, we...

15 Mai 202323min

575: Why candidates fail profit cases (Case Interview & Management Consulting classics)

575: Why candidates fail profit cases (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss why candidates fail profit cases. Most candidates would tackle a McKinsey profitability case by presen...

10 Mai 20235min

574: Six priorities for case interviews (Case Interview & Management Consulting classics)

574: Six priorities for case interviews (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we provide a simple set of priority areas that a novice aspiring consultant should focus upon in the building up ...

8 Mai 20239min

573: How to thrive in the ecosystem economy (with Venkat Atluri)

573: How to thrive in the ecosystem economy (with Venkat Atluri)

Welcome to an episode with a Senior Partner and the global leader in the Tech and Telecommunication practice at McKinsey and Company, Venkat Atluri. In this episode, we defined the emerging ecosystem ...

3 Mai 202356min

572: How should we regulate tech? (with Ben Pring)

572: How should we regulate tech? (with Ben Pring)

For this episode, we interviewed the coauthor of Monster: A Tough Love Letter on Taming the Machines that Rule our Jobs, Lives, and Future, Ben Pring. Who is responsible for regulating and overseeing ...

1 Mai 202341min

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