370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

403: The Philadelphia 76ers and the New Jersey Devils Aren't Sports Organizations (Monday Morning 8 a.m. #23)

403: The Philadelphia 76ers and the New Jersey Devils Aren't Sports Organizations (Monday Morning 8 a.m. #23)

Hello everyone! This is Monday Morning 8 a.m. (#22), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In t...

13 Apr 202127min

402: Tesla is not an electric car company (Monday Morning 8 a.m. #22)

402: Tesla is not an electric car company (Monday Morning 8 a.m. #22)

Hello everyone! This is Monday Morning 8 a.m. (#22), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In t...

5 Apr 202136min

401: The unspoken truth about strategy (Monday Morning 8 a.m. #21)

401: The unspoken truth about strategy (Monday Morning 8 a.m. #21)

Hello everyone! This is Monday Morning 8 a.m. (#21), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In t...

5 Apr 202145min

400: The six tools of successful leaders (Monday Morning 8 a.m. #20)

400: The six tools of successful leaders (Monday Morning 8 a.m. #20)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

22 Mar 202132min

399: The perils of low costs (Monday Morning 8 a.m. #19)

399: The perils of low costs (Monday Morning 8 a.m. #19)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

15 Mar 202139min

398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is excerpt from TCO IV with Sizan, episode 33. This is a...

9 Mar 202115min

397: Rethinking M&A (Monday Morning 8 a.m. #18)

397: Rethinking M&A (Monday Morning 8 a.m. #18)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

9 Mar 202137min

396: Apple disrupts a decades-old value chain migration (Monday Morning 8 a.m. #17)

396: Apple disrupts a decades-old value chain migration (Monday Morning 8 a.m. #17)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

9 Mar 202137min

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