370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Episoder(830)

387: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

387: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

21 Des 202028min

386: Consulting case interviews. FIT. The thing you are proud of. McKinsey, BCG, Bain (MBB)

386: Consulting case interviews. FIT. The thing you are proud of. McKinsey, BCG, Bain (MBB)

Consulting case interviews, FIT: McKinsey, BCG, Bain This episode is a short piece from a full session available to FC Insiders on StrategyTraining website and apps. If you would like to get access to...

15 Des 202014min

385: What Bob Dylan Teaches Us About Digital Strategy (Monday Morning 8 a.m. #8)

385: What Bob Dylan Teaches Us About Digital Strategy (Monday Morning 8 a.m. #8)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

14 Des 202027min

384: Career strategies don't build themselves (Monday Morning 8 a.m. #7)

384: Career strategies don't build themselves (Monday Morning 8 a.m. #7)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

7 Des 202027min

383: Consulting case interviews. McKinsey, BCG, Bain (MBB) office selection. Australia as a first choice

383: Consulting case interviews. McKinsey, BCG, Bain (MBB) office selection. Australia as a first choice

Consulting case interviews, office selection: McKinsey, BCG, Bain This episode is a short piece from a full session available to FC Insiders on StrategyTraining website and apps. NEW PILOT INITIATIVE ...

6 Des 202010min

382: Strategy Is in the Details (Monday Morning 8 a.m. #6)

382: Strategy Is in the Details (Monday Morning 8 a.m. #6)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

30 Nov 202024min

381: 3 reasons why you need a framework when solving a case during a consulting case interview

381: 3 reasons why you need a framework when solving a case during a consulting case interview

TCO V Ritika Mohan, Ph.D, joins McKinsey Chicago. An excerpt from one of the episodes we released for our members. Ritika Mohan is a University of Illinois, Urbana-Champaign M.S. & Ph.D., and Universi...

29 Nov 20204min

380: Focus only on valuation is shortsighted (Monday Morning 8am #5)

380: Focus only on valuation is shortsighted (Monday Morning 8am #5)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this ne...

23 Nov 202026min

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