EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066-Public Relations Does Not Have to Be Difficult

Questions:

  1. How would you define PR?
  2. What should someone do "Today" to get prepared with their PR?
  3. What is SoulFul PR?
  4. What training do you have available to help someone get started in PR?

A: PR is really just about telling stories.

-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.

-And here's another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples' opinions and possibly even their criticism.

B: Three things you should do TODAY to get prepared.

1.Create a media calendar ('on diary')

2.Set up news alerts ('off diary')

3.Get some training

C: She believes every business owner can and should do their own PR

She explains it through her SoulFul PR and in her newly released book, "Your Press Release is Breaking my Heart"

The three principles that underpin Soulful PR (and everything I do in my work) are:

  1. Service
  2. Sincerity
  3. Simplicity

TRAINING: Invest in Yourself

  1. In person
  2. On Line
  3. Tailored For You

Check out Janet Murray

Episoder(431)

EEC 148: How to Lead Without Apologizing with Kathi Kulesza

EEC 148: How to Lead Without Apologizing with Kathi Kulesza

Dr. Katrina Burrus, MCC interviews Kathi Kulesza and asks her what is her expertise. Kathi encourages women to take-action to become known in your area of expertise. Kathi Kulesza, is a board member o...

26 Okt 202028min

EEC 147: Be Irresistible to Your Desired Clients with Matt Johnson

EEC 147: Be Irresistible to Your Desired Clients with Matt Johnson

Dr. Katrina Burrus interviews Matt Johnson who explains the concept of being MicroFamous and how it differentiates you from your competition. Being MicroFamous entails being a thought leader in your f...

19 Okt 202026min

EEC 146: Fear(less) Mindset with Rebecca Heiss

EEC 146: Fear(less) Mindset with Rebecca Heiss

Dr. Katrina Burrus, MCC interviews Rebecca Heiss, and here are the nuggets that came out from the interview. Your brand is all about being fear(less) tell me what that means to you. Why are we so foc...

12 Okt 202022min

EEC 145: Why Do Finances and Relationships Go Hand in Hand with Kiné Corder

EEC 145: Why Do Finances and Relationships Go Hand in Hand with Kiné Corder

Dr. Katrina Burrus, MCC interviews Kiné Corder, and here are the nuggets that came out from the interview. Katrina asked what do all peak performers have in common that affects their relationships Wh...

5 Okt 202030min

EEC 144: Why Emotional Intelligence Does Not Work When Coaching

EEC 144: Why Emotional Intelligence Does Not Work When Coaching

Dr. Katrina Burrus, MCC interviews Kim Ades on her coaching techniques: Kim makes an important point that, empathy, (putting yourself in another person's shoes and feeling what they are feeling) can ...

28 Sep 202021min

EEC 143: How the Best Teams Pivot in Times of Crisis and Change

EEC 143: How the Best Teams Pivot in Times of Crisis and Change

Shawn Rhodes is interviewed by Dr. Katrina Burrus, MCC and discusses the following: How does a war correspondent become an international expert in business performance?
 And what are the areas most e...

21 Sep 202028min

EEC 142: Why Branding Is So Important When Recruiting?

EEC 142: Why Branding Is So Important When Recruiting?

Amber Hurdle is interviewed by Dr. Katrina Burrus, MCC and discusses the following: Why Branding is so Important When Recruiting? What makes recruiting talent difficult in today's job market environm...

14 Sep 202026min

EEC 141: How I Found My Why and "Why" Is It So Important to Know?

EEC 141: How I Found My Why and "Why" Is It So Important to Know?

Corey Poirier is interviewed by Dr. Katrina Burrus, MCC and discusses the following: Why is important for someone to find their why? What would you like your legacy to be? What is The Power of NO? Wh...

7 Sep 202026min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-pa-konto
boligbobla
rss-fa-makro
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo