EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066-Public Relations Does Not Have to Be Difficult

Questions:

  1. How would you define PR?
  2. What should someone do "Today" to get prepared with their PR?
  3. What is SoulFul PR?
  4. What training do you have available to help someone get started in PR?

A: PR is really just about telling stories.

-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.

-And here's another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples' opinions and possibly even their criticism.

B: Three things you should do TODAY to get prepared.

1.Create a media calendar ('on diary')

2.Set up news alerts ('off diary')

3.Get some training

C: She believes every business owner can and should do their own PR

She explains it through her SoulFul PR and in her newly released book, "Your Press Release is Breaking my Heart"

The three principles that underpin Soulful PR (and everything I do in my work) are:

  1. Service
  2. Sincerity
  3. Simplicity

TRAINING: Invest in Yourself

  1. In person
  2. On Line
  3. Tailored For You

Check out Janet Murray

Episoder(430)

EEC 139: Transforming Brilliant Jerks

EEC 139: Transforming Brilliant Jerks

Toxic workplaces sometimes start at the top. Difficult, abrasive leaders can create a culture of tension, fear, and abusive behavior at every organizational level. Those types of leaders may produce r...

24 Aug 202039min

EEC 138: How I Leveraged My Mistakes to Create a Successful Business

EEC 138: How I Leveraged My Mistakes to Create a Successful Business

George McGehrin is interviewed by Dr. Katrina Burrus, MCC and discusses the following: Tell us how you started your businesses and how you turned your mistakes into a successful business model? Consi...

19 Aug 202026min

EEC 137: What are the different approaches between psychotherapy and coaching

EEC 137: What are the different approaches between psychotherapy and coaching

Manon Dulude is interviewed by Dr. Katrina Burrus, MCC and discusses the following: How did you come to add coaching to your practice as a psychotherapist? How are coaching and therapy different? Whe...

10 Aug 202028min

EEC 136: How to Thrive on LinkedIn

EEC 136: How to Thrive on LinkedIn

Dana Lindahl is interviewed by Dr. Katrina Burrus, MCC and discusses the following: Why are some people are successful on LinkedIn and others crash and burn? What are some things people do wrong on L...

3 Aug 202024min

EEC 135: How To Do Less To Make More

EEC 135: How To Do Less To Make More

Crista Grasso is interviewed by Dr. Katrina Burrus, MCC and discusses the following: Why is running your business lean so critical for next level growth? How do you achieve balance in business to bui...

27 Jul 202018min

EEC 134: What It Takes To Be An Anchor

EEC 134: What It Takes To Be An Anchor

John Langeler is interviewed by Dr. Katrina Burrus, MCC and discusses the following: What prompted you to become an anchor? Tell us about your background? You are currently a co-anchor for KLAS. Expl...

20 Jul 202024min

EEC 133: Authentic Connections Given the Current Crisis

EEC 133: Authentic Connections Given the Current Crisis

Amy Lynn Durham is interviewed by Dr. Katrina Burrus, MCC and discusses the following: What can leaders do to bring authentic connection and meaning to a "beer after work" team build? Given the curre...

13 Jul 202018min

EEC 132: Difference Between a Brilliant Jerk and a Demanding Leader

EEC 132: Difference Between a Brilliant Jerk and a Demanding Leader

The Brilliant Jerk often responds with anger which is a form of the fight strategy when faced with a threat. Employees are aggressed and don't get enough support to resolve issues, and they are left f...

6 Jul 20205min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
pengesnakk
rss-pa-konto
rss-fa-makro
liberal-halvtime
boligbobla
rss-investering-gjort-enkelt