Turning an Audience into Revenue with Koka Sexton

Turning an Audience into Revenue with Koka Sexton

My Guest today is an elite salesperson turned marketing visionary. He believes that real success comes from adding value in excess of whatever you ask for in return. That operating principle has led to some amazing projects over the years with extraordinary companies like Linkedin, Hootsuite and Slack.

With ten+ years of sales experience and a passion for social media, he has become a leading authority on social selling, a topic that he promotes through global speaking engagements and customer trainings.

His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and Social applications, into his skill at employing them to drive lead generation, create new opportunities, and engage customers.

Early in his career he learned how to leverage social media into an inbound engine for companies to drive revenue. Over the past 20 years this has manifested into a global audience of professionals that have learned not just the 'why' but the 'how' of using content and social media for businesses.

Episoder(492)

How to Get Your Brand to Stand Out In the Marketplace

How to Get Your Brand to Stand Out In the Marketplace

Many business owners want their brand to stand out in the marketplace, but they're confused as to where they should even begin. This confusion usually happens due to a wrong understanding of what a...

5 Mai 202228min

Get Zero Sales Resistance Using Cold Calling Techniques that Work

Get Zero Sales Resistance Using Cold Calling Techniques that Work

The number one problem salespeople encounter when doing cold calls is that there's a lot of resistance with their prospects. We attribute this to poor and outdated sales ability. The good news thou...

3 Mai 202231min

What Words Or Phrases To Avoid In Your Sales Calls/Conversations?

What Words Or Phrases To Avoid In Your Sales Calls/Conversations?

Are you constantly triggering sales pressure and resistance? Start evaluating your sales call to see if you are using languaging that prospects hate so much that you have become commoditized in the...

2 Mai 20224min

Sell Products Easily and Earn 5x What the Average Salesperson Makes

Sell Products Easily and Earn 5x What the Average Salesperson Makes

What is the secret behind the success of this 17-year old earning 5x the average salesperson in his industry? This young lad is on the road to becoming a sales legend in a few years time. And if you...

28 Apr 202232min

The Old Way vs. New Way of Selling, Which One Works

The Old Way vs. New Way of Selling, Which One Works

Most salespeople feel like they're in a battleground when selling to today's prospects. This dilemma boils down to the methods used, thus we take a deeper look at the old way vs. new way of selling. ...

26 Apr 202226min

How to Overcome Your Prospect's Fear of Purchasing Your Solution

How to Overcome Your Prospect's Fear of Purchasing Your Solution

All selling is change! A good salesperson is good at making their prospects see in their mind that changing their situation is far less risky than them doing nothing at all. Because by staying in t...

25 Apr 20223min

How to Be a Top 1% Salesperson

How to Be a Top 1% Salesperson

Who can make it to the top 1% of the best salespeople in any given industry? If there's anything that separates the top 1% of salespeople from the rest, it's the consistently high results they prod...

21 Apr 202227min

Sales Professionals Weigh In On What Makes You a Good Salesperson

Sales Professionals Weigh In On What Makes You a Good Salesperson

What makes you a good salesperson in today's selling environment? The bitter pill salespeople need to swallow is that the skills good salesperson had before isn't what you need today. So if you're ...

19 Apr 202231min

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