Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli
Ad Age Insider10 Okt 2025

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. Hispanic spending, best practices for building loyalty with multicultural audiences and how brands can prepare for political pushback.

Plus, Domino's debuted new branding for the first time in 13 years, including a jingle by Shaboozey. And Hennessy launched a new partnership with LeBron James that took a risk with the athlete's fans.

Dig deeper on the topics mentioned in this week's episode:

~How to build loyalty with Hispanic consumers

~Papa Johns seeks a new creative agency

~Read Ad Age's coverage of Advertising Week New York

~Submit entries for Ad Age's 2026 A-List and Creativity Awards

~Buy tickets for the Ad Age AI Marketing Playbook

~Listen to Meta's CMO on Ad Age's Marketer's Brief

Episoder(185)

Wendy Clark and Ari Weiss

Wendy Clark and Ari Weiss

It's been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it's been just under one year since she brought on Ari Weiss...

8 Des 201755min

Adam Moss

Adam Moss

The New York Magazine editor is Ad Age's Editor of the Year — and the title he's edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time ...

3 Des 201741min

Michael Rothman

Michael Rothman

The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist's first business-side ...

22 Nov 201743min

Michael Kuntz

Michael Kuntz

The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett's local play, working with Facebook Instant Articles and Google AMP, USA...

10 Nov 201743min

Kay Hsu

Kay Hsu

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the prol...

27 Okt 201738min

Neil Vogel

Neil Vogel

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, foc...

20 Okt 201734min

Jonah Disend

Jonah Disend

Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino's that he founded in his New York apartment in 2000. We talk about how his l...

12 Okt 201732min

Where Creativity Meets Strategy

Where Creativity Meets Strategy

Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his si...

6 Okt 201728min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
i-retten
stopp-verden
forklart
aftenpodden-usa
popradet
det-store-bildet
nokon-ma-ga
dine-penger-pengeradet
aftenbla-bla
hanna-de-heldige
fotballpodden-2
rss-gukild-johaug
rss-ness
rss-dannet-uten-piano
frokostshowet-pa-p5
bt-dokumentar-2
grasoner-den-nye-kalde-krigen
e24-podden