Jennifer Swanson on Reinventing Business for the Era of Data and AI
Data Driven6 Mar 2024

Jennifer Swanson on Reinventing Business for the Era of Data and AI

In this episode Frank and Andy welcome Jennifer Swanson explains how businesses can reinvent themselves for the data driven age of AI.

From recognizing the importance of defining clear strategies and outcomes to the struggles of change management, Jennifer reveals that the heart of digital transformation lies in aligning individuals to the company's objectives, and significantly, that it's less about the technology itself and more about the people and processes.

Whether you're a leader in your organization, part of a cross-functional team, or simply intrigued by the intersections of technology and business, this episode is a rich exploration of what it really means to be digitally transformed.

Show Notes

05:31 Technology now integral to every business operation.

07:07 Offline businesses integrating technology for improved experience.

10:04 First wave of digital transformation: applying technology.

14:09 Data governance key to organization's predictable success.

16:54 Organizational governance ensures strategy, priorities, and outcomes.

21:47 Training, support, and focus key for empowerment.

25:57 Selecting narrow slices drives model implementation success.

28:49 "Positive experiences with scrum and DevOps"

32:22 Leadership defines market, customer, and problems.

36:12 In cross functional teams, sticking to lanes.

38:53 Embrace collaboration and diplomacy for success.

40:26 Smart professionals promoted to leadership roles, questioning suitability.

44:15 Found work through family influence and adaptability.

47:23 Experimenting with tech is now very accessible.

50:28 Family loves Audible, enjoys romance novel series.

55:23 Jennifer, thanks for the great digital transformation explanation.


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