Profit Driven Taproom Marketing - Proven 10X Programs

Profit Driven Taproom Marketing - Proven 10X Programs

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on barstools and make money!


This session is for micro to mid-size brewery owners, GMs, marketing managers and head janitors (because you do all these jobs) who want to implement 10X+ ROI marketing strategies at their breweries. We will look at the most profitable membership programs, proven ways to drive repeat visits and tactics to sell through aging beer more quickly.


No “pie-in-the-sky” or fluffy marketing ideas allowed. Just real-world examples, numbers & best practices. This way you can skip the guesswork and start implementing proven programs right away.


Whether your goal is to grow weekday traffic, launch a paid membership, or turn first-time guests into lifelong fans, you’ll leave with a clear action plan tailored to your brewery.


Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O’Brien’s. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he’s not working, you’ll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding.

Join us in person for CBP Connects New Orleans
December 8–10, 2025
It’s never been more important to connect: https://cbpconnects.com/

Episoder(474)

Fall Reset: Small Fixes Now for a Smooth Holiday Season

Fall Reset: Small Fixes Now for a Smooth Holiday Season

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Equity on Tap - Tools for Raising Capital and Structuring Your Exit

Equity on Tap - Tools for Raising Capital and Structuring Your Exit

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29 Nov 202538min

From Brewer to Boss: Leadership Skills Brewed for You

From Brewer to Boss: Leadership Skills Brewed for You

Making great beer doesn’t automatically mean you’re ready to lead people—but in most breweries, that’s exactly what happens. Talented brewers, servers, and production crew get promoted into leadership...

26 Nov 202536min

How to Build a Brewery Budget You’ll Actually Use

How to Build a Brewery Budget You’ll Actually Use

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we’ll show you how to create a practical, profit-driven brewery budget using real numbers, ea...

24 Nov 202557min

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

Craft Under Pressure: Strategic Marketing to Survive and Scale in Craft Beer

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Ind...

22 Nov 202558min

Marketing Rules for Every Beverage Product You Sell

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and ma...

19 Nov 202546min

How to Prepare for CBP Connects New Orleans

How to Prepare for CBP Connects New Orleans

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it...

18 Nov 202526min

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Streamlining Your Brewery: Lessons from Lawson’s Finest Liquids

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren’t cutting it anymore. In this session, we’ll explor...

17 Nov 202558min

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