Division Road's Jason Pecarich On His Viberg Makeup Mindset, Boot Development, and How In The Hell to Save Retail

Division Road's Jason Pecarich On His Viberg Makeup Mindset, Boot Development, and How In The Hell to Save Retail

Five years ago, Jason Pecarich took his extensive experience in the menswear industry and opened Division Road Inc. in Seattle: a collaboration-driven menswear shop headlined by boot and shoe makeups from Tricker's, White's, Wesco, and what would quickly become hands-down the deepest Viberg lineup anywhere in the world. So how'd he he do it? We get into Jason's uniquely in-depth footwear design outlook that leans heavily on long-term function and comfort in addition to style, what the exten...

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Episoder(158)

How Thiele Tanning's Jordan Proefrock Makes the World's Best Shoe Lining Leather

How Thiele Tanning's Jordan Proefrock Makes the World's Best Shoe Lining Leather

Thiele Tanning has operated out of Milwaukee, Wisconsin since 1934. And while things rarely stay the same in tanning—Thiele has made everything from bowling shoe leather, to baseball glove leather, to...

7 Okt 1h 25min

Lennertson's Robin Carlo on Springline Last Development and Transformer Loafers

Lennertson's Robin Carlo on Springline Last Development and Transformer Loafers

It wasn’t always easy for two Belgian guys named Robin to build a shoe brand. Early production setbacks, finding investment, and eventually building a physical retail presence are never easy to conten...

29 Sep 1h 51min

Custom Cowboy Bootmaker Lee Miller of Texas Traditions

Custom Cowboy Bootmaker Lee Miller of Texas Traditions

There are custom bootmakers—and then there's Texas Traditions. Opened in 1977 by “The Picasso of cowboy boots” Charlie Dunn, Texas Traditions has been run by Charlie’s apprentice Lee Miller since 1986...

22 Sep 1h 47min

Edgy Albert on Which Shoes are Good and Not Good—and a Tribute to Denim Legend Roy Slaper

Edgy Albert on Which Shoes are Good and Not Good—and a Tribute to Denim Legend Roy Slaper

If you know Albert Muzquiz, it’s almost definitely as Edgy Albert, his highly accurate internet alter-ego. Albert’s not just another menswearfluencer come-lately—he was also the first writer for Stit...

5 Aug 1h 11min

Keeping Maine Shoemaking Alive: The Rancourt & Co. Story

Keeping Maine Shoemaking Alive: The Rancourt & Co. Story

At one point, it was tough to find someone in Lewiston-Auburn, Maine that wasn't personally connected to the handsewn moccasin shoe industry. Today, few Maine shoemaking operations remain—but those tw...

21 Jul 1h 24min

How Can Wolverine Revive its Iconic 1000 Mile Brand? Justin Cupps Has Ideas.

How Can Wolverine Revive its Iconic 1000 Mile Brand? Justin Cupps Has Ideas.

Wolverine Worldwide is a footwear empire much bigger than just Wolverine 1000 Mile. Justin Cupps is six months into his role as President of the Work Group, which includes Merrell Work, Bates, HYTEST,...

7 Jul 43min

The (Mostly) Complete History of Cowboy Boots, with Bata Shoe Museum Director Elizabeth Semmelhack

The (Mostly) Complete History of Cowboy Boots, with Bata Shoe Museum Director Elizabeth Semmelhack

Last time Elizabeth Semmelhack—Director and Senior Curator of the Toronto's exceptional Bata Shoe Museum—was on the Shoecast, she ran down a (mostly) complete history of boots, overall. It was excelle...

30 Jun 1h 32min

ACL's Michael Williams on Misguided Shoe Recs & The "Disappearing Middle" of Quality Footwear

ACL's Michael Williams on Misguided Shoe Recs & The "Disappearing Middle" of Quality Footwear

Michael Williams is sometimes a “marketer who hates marketing,” who has helped many of the great US manufacturing brands, up to and including Red Wing. Other times he he’s writing his often menswear f...

23 Jun 1h 22min

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