App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

669: Beginner’s Guide to Developing an App with Chaim Sajnovsky

Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version. Chaim Sajnovsky is the Founder at B7Dev

30 Jul 201830min

The #1 Prerequisite for Mobile App Growth

The #1 Prerequisite for Mobile App Growth

You're going to discover the #1 prerequisite that you have to have in place before you even think about growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/xQVBhO78Bl8

27 Jul 20186min

668: How to Create a High Converting Snapchat Ad with Timothy Armoo

668: How to Create a High Converting Snapchat Ad with Timothy Armoo

Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram. Timothy Armoo is the Co-Founder & CEO at Fanbytes.

26 Jul 201832min

How to Spy on Your Competitor’s Facebook Ads

How to Spy on Your Competitor’s Facebook Ads

Want to know what kind of Facebook Ads your competitors are running? Well, I'm going to show you a cool little trick on how you can use the Facebook app to spy on your competitors. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/qiGe3Wvv3BE

24 Jul 20186min

667: How to Re-Engage Mobile App Users with Kara Dake

667: How to Re-Engage Mobile App Users with Kara Dake

Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI. Kara Dake is the VP of Growth at CleverTap.

23 Jul 201834min

7 Ways to Maximize an Influencer Marketing Campaign

7 Ways to Maximize an Influencer Marketing Campaign

You're going to discover 7 ways to maximize your influencer marketing campaign for optimal downloads.. Moshi Blum is the Head of User Acquistion at Viber.

17 Jul 201813min

666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman

666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman

Coming is a coaching call all about soft launching a mobile game. You will discover what countries to soft launch in, a creative way to find a publisher and what to focus when trying to make apps your full time living. Scott Glickman is the creator of Zombie Knockout.

12 Jul 201821min

Key Strategies to Increase Mobile App Retention

Key Strategies to Increase Mobile App Retention

You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/DyxI7p8-zCI

11 Jul 201811min

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