App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

665: Retention Strategies with AccuWeather VP, Trish Mikita

665: Retention Strategies with AccuWeather VP, Trish Mikita

Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President,  Digital Media Strategy at

10 Jul 201834min

664: How to Grow Organic Downloads for Your App with Jordan Naftolin

664: How to Grow Organic Downloads for Your App with Jordan Naftolin

Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is the founder of Pegs 'n Holes

5 Jul 201813min

663:  How To Reach $1 Million In Revenue Per Month With Hector Lopez

663: How To Reach $1 Million In Revenue Per Month With Hector Lopez

Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize.

3 Jul 201839min

How to Use In-App Purchases to Increase ASO Visibility

How to Use In-App Purchases to Increase ASO Visibility

You're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY

2 Jul 20185min

662: How to Proceed Next After Releasing Your App with JC Catalin

662: How to Proceed Next After Releasing Your App with JC Catalin

Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release.

28 Jun 201815min

The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

You're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw

27 Jun 20184min

661: How to Build Your App idea with Fritz Charles

661: How to Build Your App idea with Fritz Charles

Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more. Fritz Charles is the founder of Coin Gamma

26 Jun 201836min

3 Elements of a High Converting Snapchat Ad

3 Elements of a High Converting Snapchat Ad

You're going to discover how to Make Effective Snapchat Ad That Drives Results? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LNPl7oZxLf4

25 Jun 20189min

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