App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

3 Simple Ways to Validate an App Idea

3 Simple Ways to Validate an App Idea

You're going to discover how to Validate an App Idea Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KT9esR06AqI

22 Jun 20186min

660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik

660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik

Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots and how to maximize the Spanish Mexico ASO trick. Aleksander Skjoelsvik is the creator of TransKey.

21 Jun 201818min

3 Things You Must Know About Using Ad Networks for App Downloads

3 Things You Must Know About Using Ad Networks for App Downloads

You're going to discover how to drive traffic using Ad Networks for App Downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6mxoezvXyXQ

20 Jun 20186min

659: The App Stopping Robocalls with Ethan Garr

659: The App Stopping Robocalls with Ethan Garr

Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps. Ethan Garr is the VP of Product at TelTech Systems, Inc.

19 Jun 201841min

658: How to Grow Downloads on Google Play with Ahmed Ehsan

658: How to Grow Downloads on Google Play with Ahmed Ehsan

Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app. Ahmed Ehsan is the founder of 3-Bz Studio.

14 Jun 201818min

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install. Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.

12 Jun 201831min

Publicity Techniques & How to Be Newsworthy to a Reporter

Publicity Techniques & How to Be Newsworthy to a Reporter

You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_yzCJpDuJhc

11 Jun 201811min

How to Find YouTube Influencers for Your Mobile Game

How to Find YouTube Influencers for Your Mobile Game

You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ddNneLzqmRA

8 Jun 20188min

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