App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

656: Gonzalo Juarez, Co-Founder of eTips

656: Gonzalo Juarez, Co-Founder of eTips

Coming up is a very good friend of mine Gonzalo Juarez. Look... You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business. You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area. So stay tuned. Gonzalo Juarez is the Co-Founder of eTips.

7 Jun 20181h 11min

App Localization: What to Localize First to Minimize Cost

App Localization: What to Localize First to Minimize Cost

You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/x5av4vDOuVk

6 Jun 20189min

655: David Reichelt, Creator of Color Switch

655: David Reichelt, Creator of Color Switch

Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game. It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt. David Reichelt is the Creator of Color Switch.

5 Jun 201850min

How to Find App Downloads for Your Competitors (or Any App)

How to Find App Downloads for Your Competitors (or Any App)

You're going to discover how to accurately see the downloads for any app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2gsoRYQ_4Mk

31 Mai 20188min

654: How to Make More Money with a Paid App with John MacAdam

654: How to Make More Money with a Paid App with John MacAdam

Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the creator of the Hours Worked Time Tracker App.

31 Mai 201816min

653: Building a Media Company within Mobile Apps with Scott Silver

653: Building a Media Company within Mobile Apps with Scott Silver

Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks. Scott Silver is the Partnerships Manager at Mammoth Media.

29 Mai 201836min

5 Killer Reasons Why You Need to Soft Launch Your App

5 Killer Reasons Why You Need to Soft Launch Your App

Coming up you're going to discover 5 killer reasons why you need to soft launch your app. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/cD63cjBfQkg

25 Mai 201814min

652: How to Become an Instagram Badass with Paul Lam

652: How to Become an Instagram Badass with Paul Lam

Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs. Paul Lam is the host of The Path Hunters podcast.

24 Mai 201834min

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