App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

What Countries to Soft Launch an App?

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651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo

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Pre Launch App Marketing: Focus on These Two Metrics

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650: How to Rank Higher on Google Play with Muhaiber Muzaffar

650: How to Rank Higher on Google Play with Muhaiber Muzaffar

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17 Mai 201823min

My Favorite Subject Line Formula for PR

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649: How to Decrease Your Uninstall Rate with Kara Dake

649: How to Decrease Your Uninstall Rate with Kara Dake

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15 Mai 201831min

648: “Success” as an Indie with Rylan Evans

648: “Success” as an Indie with Rylan Evans

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10 Mai 201831min

647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

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8 Mai 201832min

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