App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(963)

Do I Need a Social Media Presence for an App Launch?

Do I Need a Social Media Presence for an App Launch?

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7 Mai 20185min

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

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3 Mai 201816min

645: Influencer Marketing & User Acquisition with Chen Wang

645: Influencer Marketing & User Acquisition with Chen Wang

Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Chen Wang is the CTO at Boost Insider.

1 Mai 201832min

Pre Launch App Marketing: Why you should do it?

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644: Mobile App Engagement and Retention with Scott Ritchie

644: Mobile App Engagement and Retention with Scott Ritchie

Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.

26 Apr 201815min

643: Selling An App for 5x Revenue with Trevor McKendrick

643: Selling An App for 5x Revenue with Trevor McKendrick

Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale. Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.

24 Apr 201831min

How to Overcome Fear

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I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

20 Apr 20185min

642: How to Get Higher Search Ranking with Shane McLean

642: How to Get Higher Search Ranking with Shane McLean

Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app name and subtitle for optimal growth.

19 Apr 201826min

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