NextGen Sales Leaders5 Jun 2025

From Cold Calls to CEO: Gabe Lullo’s SDR Playbook

Episode Summary: In this episode of the Next Gen Sales Leader Podcast, host Ben Reed sits down with Gabe Lullo, CEO of Alleyoop, a leading managed SDR service. From his humble beginnings in Buffalo, New York, to becoming a single dad and rising through the ranks to CEO, Gabe shares his journey and breaks down the evolving world of sales development. The two dive deep into SDR recruiting, the role of AI in outbound, scaling teams, and why human connection still reigns supreme in B2B sales.

What You Will Learn:

Gabe’s path from SDR to CEO and the grit it took to get there.
Why outbound SDRs are far from obsolete—and how to do it right.
How to build a high-performing remote SDR team.
The evolving role of AI and where it fits (and doesn’t) in sales development.
The future of brand, content, and trust in outbound sales.

Featured Guest: Gabe Lullo – CEO of Oop.io, a leading managed SDR service provider.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Connect with Gabe:

LinkedIn: https://www.linkedin.com/in/lullo/

Connect with Ben:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ
Website: https://nextgensalessystems.com

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